Account Executive
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: Jacksonville • Florida • United States
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About the role
- Identifies and assesses sales opportunities and apply resources and strategies appropriately.
- Solicits new business through prospecting and cold calling.
- Consistently works target accounts in the pipeline.
- Generates revenue through the development of new accounts and growth of existing accounts.
- Develops advertising solutions for new customers that deliver results to their customers.
- Provides information to sales management to ensure generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists.
- Conducts a need analysis and account reviews to uncover the customer’s most essential needs.
- Develops effective marketing plans to meet clients’ needs and objectives.
- Creates compelling and persuasive presentations that facilitate new or additional business.
- Effectively negotiates advertising rates.
- Is able to demonstrate product knowledge and value to customers.
- Matches available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships.
- Works with internal departments to manage account stewardship throughout the process.
- Utilizes CRM (HubSpot) to manage day to day activity, build a pipeline and ensure execution along with providing weekly projections and reporting.
- Upsells current customers by providing proof of performance and solid results.
- Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
- Attends sales meetings, training sessions and client remote meetings.
Requirements
- Minimum of 2 years of new business development and prospecting experience in sales or 2 years of media marketing experience.
- Proven record of driving revenue growth through successful campaigns.
- Strong analytical, problem-solving, communication, and people skills.
- Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines.
- Strong marketing, presentation and closing skills.
- Excellent attention to detail and organizational skills.
- Has effectively negotiate with customers to meet a winning return on investment.
- Has experience prospecting for new clients and sell services to them along with maintaining and upselling existing clients.
- Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot.
- Valid driver's license with an acceptable driving record.
Benefits
- CMG annually generates tens of millions of dollars in economic value for our communities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
new business developmentprospectingrevenue growthmarketing plansadvertising solutionsnegotiationaccount maintenancesales forecastingpresentation skillsupselling
Soft Skills
analytical skillsproblem-solvingcommunication skillspeople skillsmulti-taskingattention to detailorganizational skillsability to work under pressurecollaborationpersuasion
Certifications
valid driver's license