Media Consultant
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: Atlanta • United States
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About the role
- Identify and assess sales opportunities and apply resources and strategies appropriately.
- Solicit new business through prospecting and cold calling.
- Consistently manage target accounts in the pipeline.
- Generate revenue through the development of new accounts and growth of existing accounts.
- Create proposals to be presented to Sales leaders, as well as existing and potential clients.
- Consult clients on all CMG solutions and offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.
- Accountable for learning and selling fully integrated advertising solutions utilizing our full suite of audio and digital products.
- Responsible for meeting and exceeding all sales goals as they are outlined by the General Sales Manager and/or Director of Sales.
- Conduct a need analysis and account review to uncover the customer’s most essential needs.
- Develop effective marketing plans to meet each client’s needs and objectives.
- Create compelling and persuasive presentations that facilitate new or additional business.
- Effectively negotiate advertising rates.
- Demonstrate product knowledge and value to customers.
- Match available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships.
- Work with internal departments to manage account stewardship throughout the process.
- Utilize CRM (HubSpot) to track and manage day to day activity, build a pipeline, ensure execution, and provide weekly projections and revenue reporting.
- Upsells current customers by providing performance metrics, research insights, and proven results.
- Collaborate with account management to provide timely and accurate traffic instructions, conduct account maintenance including make-goods, and collect on aging receivables.
- Attend sales meetings, training sessions, and client remote meetings.
Requirements
- Minimum of 2 years of new business development and prospecting experience in media sales or related sales role.
- Proven record of driving revenue growth through successful campaigns.
- Proven track record of success in working with people (i.e., career, school, organizations, sports, etc.)
- Strong analytical, problem-solving, communication, people skills, and business acumen.
- Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines.
- Strong marketing, presentation, and closing skills.
- Excellent attention to detail and organizational skills.
- Able to effectively negotiate with customers to meet a winning return on investment.
- Experience prospecting for new clients and sell services to them along with maintaining and upselling existing clients.
- Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot.
- Valid driver's license with an acceptable driving record.
Benefits
- Career opportunity with challenging mission
- World-class tools to succeed
- Positive impact on communities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
new business developmentprospectingrevenue growthmarketing planspresentation skillsnegotiationaccount managementsales strategiesKPI measurementadvertising solutions
Soft Skills
analytical skillsproblem-solvingcommunication skillspeople skillsbusiness acumenmulti-taskingattention to detailorganizational skillspersuasioncollaboration
Certifications
valid driver's license