Media Consultant
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
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About the role
- Identify and assess sales opportunities and apply resources and strategies appropriately
- Solicit new business through prospecting and cold calling
- Consistently manage target accounts within the pipeline
- Generate revenue by developing new accounts and expanding existing ones
- Prepare proposals to present to Sales leaders, along with existing and potential clients
- Consult clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs
- Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products
- Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales
- Perform a needs analysis and account review to identify the customer’s most important needs
- Create effective marketing strategies to satisfy each client’s needs and goals
- Create engaging and convincing presentations that generate new or additional business
- Successfully negotiate advertising rates
- Showcase product knowledge and its value to customers
- Match available station sponsorships with the needs of prospects and clients, then persuasively present and sell those sponsorships
- Collaborate with internal departments to oversee account stewardship throughout the process
- Use CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports
- Upsell existing customers by sharing performance metrics, research insights, and proven results
- Collaborate with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables
- Attend sales meetings, training sessions, and remote client meetings
Requirements
- Two years of experience in new business development and prospecting within media sales or a related sales role
- Demonstrated track record of increasing revenue through effective campaigns
- Proven success in working with people (i.e., career, school, organizations, sports, etc.)
- Strong analytical, problem-solving, communication, interpersonal skills, and business acumen
- Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines
- Excellent marketing, presentation, and closing abilities
- Excellent attention to detail and strong organizational skills
- Capable of successfully negotiating with customers to achieve a strong return on investment
- Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients
- Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot
- Valid driver's license with a clean driving record
Benefits
- Unique career opportunity
- Access to world-class tools
- Commission structure
- Team dedicated to making a positive impact
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
new business developmentprospectingsales strategiesaccount managementmarketing strategiesnegotiationpresentation skillsCRMrevenue generationKPI measurement
Soft Skills
analytical skillsproblem-solvingcommunication skillsinterpersonal skillsbusiness acumenmultitaskingorganizational skillsattention to detailclosing abilitiescollaboration
Certifications
valid driver's license