Cox Media Group

Media Consultant

Cox Media Group

full-time

Posted on:

Location Type: Office

Location: Orlando • Florida • United States

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About the role

  • Identify and assess sales opportunities and apply resources and strategies appropriately
  • Solicit new business through prospecting and cold calling
  • Consistently manage target accounts in the pipeline
  • Generate revenue through the development of new accounts and growth of existing accounts
  • Create proposals to be presented to Sales leaders, as well as existing and potential clients
  • Consult clients on all CMG solutions and offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs
  • Accountable for learning and selling fully integrated advertising solutions utilizing our full suite of audio and digital products
  • Responsible for meeting and exceeding all sales goals as they are outlined by the General Sales Manager and/or Director of Sales
  • Conduct a need analysis and account review to uncover the customer’s most essential needs
  • Develop effective marketing plans to meet each client’s needs and objectives
  • Create compelling and persuasive presentations that facilitate new or additional business
  • Effectively negotiate advertising rates
  • Demonstrate product knowledge and value to customers
  • Match available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships
  • Work with internal departments to manage account stewardship throughout the process
  • Utilize CRM (HubSpot) to track and manage day to day activity, build a pipeline, ensure execution, and provide weekly projections and revenue reporting
  • Upsells current customers by providing performance metrics, research insights, and proven results
  • Collaborate with account management to provide timely and accurate traffic instructions, conduct account maintenance including make-goods, and collect on aging receivables
  • Attend sales meetings, training sessions and client remote meetings

Requirements

  • Minimum of 2 years of new business development and prospecting experience in media sales or related sales role
  • Proven record of driving revenue growth through successful campaigns
  • Proven track record of success in working with people (i.e., career, school, organizations, sports, etc.)
  • Strong analytical, problem-solving, communication, people skills, and business acumen
  • Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines
  • Strong marketing, presentation and closing skills
  • Excellent attention to detail and organizational skills
  • Able to effectively negotiate with customers to meet a winning return on investment
  • Experience prospecting for new clients and sell services to them along with maintaining and upselling existing clients
  • Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot
  • Valid driver's license with an acceptable driving record
Benefits
  • Unique career opportunity
  • World-class tools to help you succeed
  • Rewarding commission structure
  • Opportunity to grow your income through commissions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
new business developmentprospectingrevenue growthmarketing plansadvertising solutionsnegotiationpresentation skillsaccount managementsales goalsKPI measurement
Soft Skills
analytical skillsproblem-solvingcommunication skillspeople skillsbusiness acumenmulti-taskingattention to detailorganizational skillspersuasioncollaboration
Certifications
valid driver's license