
Senior Research Analyst
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: Atlanta • United States
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Job Level
About the role
- Support the Research Director and WSB-TV sales staff.
- Maintain avail system inventory.
- Assist in providing key research information to the sales staff.
- Input client orders and produce collateral materials related to WSB-TV’s Nielsen and Comscore performance.
- Update rating estimates via the WOMS Avail System.
- Produce research-based sales collateral for the sales staff.
- Produce one-sheet materials for regular WSB-TV programming, sports, and special events.
- Update station sweep review presentations and other sales-related presentations.
- Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
- Provide backup of daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
- Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
- Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.
Requirements
- An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
- A minimum of 3 years of media sales or research-related experience.
- Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
- Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
- Excellent written and oral communication skills and accurate data entry skills.
- Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency.
- Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data entryresearch analysismedia salescollateral productionrating estimatesqualitative researchproblem-solvingmultitaskingdeadline management
Soft Skills
organizational skillsanalytical skillscommunication skillscustomer service skillsaccountabilitymotivationindependencecollaborationadaptabilityurgency