Cox Media Group

Senior Research Analyst

Cox Media Group

full-time

Posted on:

Location Type: Office

Location: AtlantaUnited States

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About the role

  • Support the Research Director and WSB-TV sales staff.
  • Maintain avail system inventory.
  • Assist in providing key research information to the sales staff.
  • Input client orders and produce collateral materials related to WSB-TV’s Nielsen and Comscore performance.
  • Update rating estimates via the WOMS Avail System.
  • Produce research-based sales collateral for the sales staff.
  • Produce one-sheet materials for regular WSB-TV programming, sports, and special events.
  • Update station sweep review presentations and other sales-related presentations.
  • Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
  • Provide backup of daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
  • Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
  • Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.

Requirements

  • An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
  • A minimum of 3 years of media sales or research-related experience.
  • Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
  • Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
  • Excellent written and oral communication skills and accurate data entry skills.
  • Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency.
  • Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data entryresearch analysismedia salescollateral productionrating estimatesqualitative researchproblem-solvingmultitaskingdeadline management
Soft Skills
organizational skillsanalytical skillscommunication skillscustomer service skillsaccountabilitymotivationindependencecollaborationadaptabilityurgency