Cox Media Group

Vice President, Local Revenue and Client Growth

Cox Media Group

full-time

Posted on:

Location Type: Office

Location: Atlanta • United States

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Job Level

Lead

About the role

  • Defines and leads the local revenue and client growth strategy across radio, digital, sponsorships, and events.
  • Establishes a clear sales process for advertiser acquisition, retention, and share-of-wallet growth.
  • Drives pacing discipline, forecasting accuracy, and performance transparency at the market level.
  • Drives CRM and sales technology/tool adoption across all markets.
  • Partners with leaders of National and Digital sales to deliver sustained revenue growth and unmatched client outcomes.
  • Sets the strategy, standards, tools, and playbooks that enable sales teams to act as trusted growth partners.
  • Leads companywide strategy to grow local & controllable revenue by optimizing core, digital, and sponsorship assets.
  • Leads CMG Radio's annual sales planning strategy.
  • Champions outcome-based selling and client-first solution design.
  • Ensures consistency in account strategy, proposal quality, and value articulation across markets.
  • Leads, coaches, and develops market sales leaders.
  • Align goals, incentives, and behaviors to local revenue and client growth objectives.
  • Fosters a culture of accountability, collaboration, and continuous improvement.
  • Partners with VP/GMs and cross-functional leaders to align revenue strategy with market priorities.
  • Measures of Success: Sustainable local revenue growth by optimizing core, digital, and sponsorship assets.

Requirements

  • Deep understanding of media strategy, planning, and execution across digital, commerce, social, radio core, and local event media channels.
  • Proven experience in a client-facing, senior media leadership role, ideally in a fast-paced organization.
  • Strong track record of organizing and leading, through influence, large, cross-functional teams to achieve strategic goals.
  • Proven track record in media and Radio sales leadership.
  • Exceptional leadership, negotiation, and interpersonal skills.
  • Strong analytical and strategic planning skills.
  • Proven track record of recruiting and developing sales leaders.
  • Experience with CRM and sales forecasting tools.
  • Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness, and a passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).
  • Dynamic and inspiring leader who can drive a team to deliver top performance every day against assigned business goals and effectively engage and influence a variety of audiences.
  • Requires travel up to 50%.
Benefits
  • CMG provides valuable local and national journalism and entertainment content to the people and communities it serves.
  • Competitive salary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia planningmedia executionsales leadershipsales forecastingclient acquisitionclient retentionoutcome-based sellingstrategic planninganalytical skills
Soft Skills
leadershipnegotiationinterpersonal skillsorganizational skillsinfluencecreativityresourcefulnessaccountabilitycollaborationcontinuous improvement