Lead and execute integrated marketing strategies across all digital channels (email, paid media, social, SMS, web) for Cox Fleet.
Optimize ROI on paid media efforts, partnering with third-party agencies to maximize performance and efficiency.
Develop and implement SEO/AEO strategies to improve national and regional search results for fleet marketing.
Deliver real-time, visual reporting dashboards that track performance from impressions through to attributed revenue.
Manage, mentor, and develop a small team of digital marketers, fostering a high-performance culture.
Collaborate with product/brand marketing, communications, and other internal teams to ensure creative messaging is aligned and effectively executed.
Identify gaps in the client lifecycle and introduce new campaigns to enhance client experience.
Build scalable programs and establish best practices to deliver on KPIs and achieve business results.
Oversee marketing operations processes, ensuring projects are completed on time, within scope, and within budget.
Stay current with industry trends, marketing technologies, and best practices to keep Cox Fleet’s marketing efforts innovative and effective.

Requirements

Minimum: Bachelor’s degree in related discipline and 8 years of experience in digital marketing, marketing operations, or a similar role.
The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
Demonstrated success managing multi-channel marketing programs within a large, matrixed organization.
Proven experience with paid media, SEO/AEO (Answer Engine Optimization), email, social, SMS, and web marketing.
3+ years’ experience in management or leadership role, developing teams.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proficiency with marketing technology platforms (e.g., Salesforce Marketing Cloud, Google Analytics, content management systems).

Benefits

Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Opportunities for professional growth and development in a supportive environment.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Competitive compensation and benefits package.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEOAEOpaid mediaemail marketingsocial media marketingSMS marketingweb marketingdata analysisKPI management

Soft Skills

leadershipteam developmentcollaborationanalytical skillscommunicationmentoringproject managementstrategic thinkingproblem-solvingclient experience enhancement