Influencer Marketing Manager
Courtyard by Marriott
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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About the role
- Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches.
- Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility.
- Balance always-on creator programs with tentpole activations and launches.
- Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro).
- Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals.
- Structure partnerships that drive both authentic storytelling and measurable performance.
- Own influencer performance metrics, including CAC, GMV, conversion, cohort quality.
- Build scalable tracking, attribution and reporting frameworks in partnership with Growth , Data Science, and Engineering.
- Regularly communicate results, insights, and optimization opportunities to senior leadership.
- Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives.
- Ensure creator content aligns with Courtyard’s brand, product truth and audience.
- Continuously test formats, platforms and creator styles to improve performance.
- Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience.
- Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns.
- Serve as an internal expert on influencer and creator trends.
- Structure compelling deals and revenue share models that benefit both the creators and Courtyard.
Requirements
- 6+ years of experience in influencer marketing, creator partnerships or adjacent growth roles.
- Proven track record building and scaling influencer programs that drive real business outcomes, not just engagement.
- Strong understanding of creator economics, deal structures and long-term partnership models.
- Highly analytical mindset, comfortable tying influencer activity directly to revenue and associated business metrics.
- Experience working cross-functionally with Growth, Creatives, Product and Data teams.
- Excellent communication and relationship building skills, both internally and with creators.
- Background in consumer apps, marketplaces, or gaming strongly preferred.
Benefits
- Comprehensive health insurance packages with dependent coverage
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
- Enjoy the flexibility of a fully remote work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcreator partnershipsperformance metricstracking frameworksattribution frameworksreporting frameworksAI driven workflowsautomation systemscreator economicsdeal structures
Soft Skills
analytical mindsetcommunication skillsrelationship buildingcross-functional collaborationstorytellingoptimizationinsight communicationcreativitystrategic thinkingproblem-solving