Courtyard by Marriott

Senior Product Marketing Manager

Courtyard by Marriott

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own GTM strategy end-to-end for product launches, feature rollouts, and category expansions
  • Define value propositions, positioning and messaging that resonate with collectors across multiple verticals (TCG, Comics, new categories)
  • Partner with Product and Engineering to translate roadmaps into clear, executable marketing plans that accelerate time-to-market
  • Lead cross-functional launch planning, ensuring tight alignment across Growth, Creative, CRM, Partnerships and Data
  • Drive competitive intelligence and market analysis, surfacing insights that inform positioning, prioritization and strategy
  • Develop launch briefs, messaging frameworks and enablement materials used across channels and teams
  • Monitor performance post-launch, analyze results, and iterate based on data and customer behavior
  • Prepare and present GTM plans, learnings and performance updates to senior stakeholders
  • Proactively manage timelines, risks and dependencies, anticipating challenges and driving solutions before they become blockers
  • Maintain clear documentation and communication to keep teams aligned throughout the lifecycle of each initiative

Requirements

  • 8+ years of experience in Product Marketing, preferably within consumer apps, marketplaces, gaming or adjacent high-velocity products
  • Proven track record launching products and programs that drive real business outcomes (adoption, revenue, GMV, retention, not just awareness)
  • Strong strategic thinking paired with operational excellence, you can zoom out and execute flawlessly
  • Exceptional cross-functional communication skills with the ability to influence without authority
  • Data-driven mindset with comfort using metrics to shape narratives, decisions and priorities
  • Move with high urgency and purpose, self starter and do not need much to get started
  • Nice to have: Knowledge of TCG, Sport, Popular Culture
Benefits
  • Comprehensive health insurance packages with dependent coverage
  • Competitive salary with ample opportunities for career advancement and development
  • Enjoy the flexibility of a fully remote work environment
  • 401(k) plan with a 4% employer match to help you plan for the future
  • $100 monthly dogfooding stipend to support trying out our products firsthand
  • Access to employee wellness programs designed to support your overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct launchesfeature rolloutsmarket analysiscompetitive intelligencedata analysismessaging frameworkslaunch briefsperformance monitoringstrategic thinking
Soft Skills
cross-functional communicationinfluence without authorityoperational excellencedata-driven mindsetself-starterproblem-solvingtimeline managementrisk managementanticipation of challengespresentation skills