Coupa Software

Senior Manager, Japan Marketing

Coupa Software

full-time

Posted on:

Location Type: Hybrid

Location: Tokyo • Japan

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Job Level

Senior

About the role

  • Work closely with sales leaders and partners to define a region-specific marketing plan that supports targeting key accounts.
  • Plan, and host online and in-person events to create new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships.
  • Manage and partner with our ADR team to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up to increase conversion rates from lead to opportunity.
  • Partner with marketing operations to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails.
  • Be the lead for our flagship event, Coupa Inspire Tokyo 2026.
  • Work closely with the integrated marketing managers to ensure consistency with strategic GTM themes and campaigns as well as PR and Media.
  • Support various other marketing channel engagement projects to drive pipeline and revenue for the field team.
  • Be hands-on with related functions, including Customer Marketing, Content & Channel.

Requirements

  • BA/BS or equivalent working experience
  • Minimum 7 years of experience as a Regional Marketing Manager
  • Experience with organizing events at both small and large scales.
  • Excellent project management skills
  • Strong communicator and creative thinker - collaborative
  • Proficient in Salesforce and marketing automation tools (preferably Marketo)
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Ability to juggle multiple tasks & wear multiple hats
  • Confident on a tradeshow booth to assist in our Product pitch
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event organizationproject managementlead funnel optimizationmarketing automationlanding page creationemail marketingsales enablementcustomer marketingcontent marketing
Soft skills
strong communicatorcreative thinkercollaborativecritical thinkerproblem-solvingteam playertime-managementinterpersonal skillsability to multitask
Certifications
BA/BS or equivalent experience