Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers.
Translate company growth priorities and product add‑ons into clear, repeatable campaign plans.
Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
Define campaign objectives, success metrics, timelines, and key dependencies.
Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns.
Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
Build persona‑specific value propositions for IT, supply chain, and operations leaders.
Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases.
Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points.
Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources.
Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
Lead weekly execution meetings, standups, and retrospectives.
Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation.
Proactively remove blockers and escalate to executive leadership when needed.
Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
Ensure campaigns are cohesive and consistent across all customer touchpoints.
Partner with the CMO and CRO to define KPIs and campaign targets.
Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.

Requirements

Bachelor’s degree required.
5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
3+ years leading managers or team leads.
Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
Experience partnering closely with Sales, CS, Product, and Solutions teams.
Experience working with solutions engineering or professional services teams.
Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
Proven project management ability and influence without authority.
Strong communication, organization, and stakeholder‑management skills.
Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
Comfortable with CRM, automation, and analytics platforms.

Benefits

Great Healthcare + Dental + Vision
Flexible PTO
Culture of support, encouraging Life-Work balance
401k match
FSA and HSA options
Employee Assistance Program
Paid Parental Leave
Accelerated title and salary growth potential
A fun and energetic work environment that makes you excited to go to work every day

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B SaaS marketingrevenue programsGTM rolespipeline managementcampaign executionusage-based expansion modelslifecycle marketingproject managementdata analysiscampaign metrics tracking

Soft skills

communicationorganizationstakeholder managementinfluence without authoritycross-functional collaborationproblem-solvingaccountabilityleadershiptimely executionadaptability

Certifications

Bachelor’s degree