CottonConnect

Brand Manager

• Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
• Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.
• Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.
• Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
• Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
• Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
• Track what's performing, what's not, and use that to improve what gets made next.
• Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.
• Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.
• Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.
• Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.
• Brief creators clearly, track deliverables, manage usage rights, and report on performance.
• Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap.
• Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.
• Proactively identify activation opportunities that get the brand in front of the right customer at the right time.
• Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.

Senior Specialist, Kids Brand Marketing

Content Marketing Manager

• Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.
• Lead the creative direction of the US feed: tone of voice, platform behaviour, content cadence, storytelling standards, and what the brand sounds like when it shows up.
• Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.
• Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.
• Develop a social content system that balances trend responsiveness with a consistent brand point of view.
• Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.
• Support freelance and contract production resources as the function scales.
• Identify organic content with paid potential and partner with the paid media team to package winners for amplification, quickly and with clear creative context.
• Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.

Senior Specialist, Kids Brand Marketing

Manager, Social & Content