Manager, Social & Content

CottonConnect

Manager of Social & Content for Cotton On USA overseeing social media strategy and execution. Engaging Gen Z and families with a creative and data-driven approach in the fashion industry.

Posted 6/6/2026full-timeLos Angeles • California • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.
Lead the creative direction of the US feed: tone of voice, platform behaviour, content cadence, storytelling standards, and what the brand sounds like when it shows up.
Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.
Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.
Develop a social content system that balances trend responsiveness with a consistent brand point of view.
Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.
Support freelance and contract production resources as the function scales.
Identify organic content with paid potential and partner with the paid media team to package winners for amplification, quickly and with clear creative context.
Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.

Requirements

What you’ll need

5 to 7 years across social media, content, or digital marketing, including time in-house or at a strong agency with fashion, beauty, lifestyle, or youth-focused brands.
A track record of social content that has moved product, driven sign-ups, and delivered clear outcomes.
Managed creators, editors, coordinators, or freelancers and know how to give feedback that makes the work better.
Strong aesthetic judgment that feels polished, energetic, product-forward, and culturally aware without trying too hard.
Comfortable in analytics and reporting tools and naturally turn numbers into actions, not just recaps.

Benefits

Comp & perks

50% team member discount across all brands
Competitive pay
24/7 wellness support
Performance & Peak incentives
Medical, Dental, Vision & more for you and your family
401(k) matching + financial wellness support
Development opportunities with room to grow
Quarterly COG Awards & real-time recognition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent creationdigital marketinganalyticsreportingcreative directiontrend analysiscommunity engagementcontent strategyvideo production

Soft Skills

leadershipfeedbackaesthetic judgmentcommunicationcollaborationcreativityadaptabilitycultural awarenessproblem-solvinginsight translation