Senior Director of Financial Planning & Analysis
Fieldwire by Hilti
Strategic Marketing Director
Cotton Holdings Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Partner with the EVP of Marketing to define brand strategy, market positioning, and audience segmentation across Cotton’s family of companies
- Lead the development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness
- Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions
- Coordinate campaigns, communications and strategy with C-suite and enterprise leadership
- Execute and sustain strategic partnerships with community leaders, brand partners and major cultural institutions
- Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands
- Oversee the creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging
- Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts
- Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives
- Guide the development of compelling content, creative assets, and thought leadership that elevate Cotton’s brand in the market
- Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation
- Manage external agencies and vendor relationships to support campaign execution and creative production
- Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards
- Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives
- Support new service launches, corporate initiatives, and major company events with targeted marketing strategies
- Monitor industry trends and best practices to keep Cotton’s marketing efforts forward-thinking and competitive
- Report on ROI and key performance indicators to stakeholders, and provide strategic recommendations based on insights and results
Requirements
- 10+ years of experience in marketing, with at least 3–5 years in a leadership or director-level role
- Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree a plus
- Proven experience building and executing successful B2B marketing strategies preferably in service-based industries
- Demonstrated success in leading teams and managing large-scale, integrated campaigns
- Excellent communication, collaboration, and presentation skills
- Strong analytical skills with experience in marketing performance metrics and reporting
- Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc)
- Deep understanding of digital marketing, content strategy, brand management, and lead generation
- Experience working with creative, content, and external agency partners
- Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
- Highly organized, detail-oriented, and proactive in problem-solving and decision-making
