Cotopaxi

Influencer Marketing Manager

Cotopaxi

full-time

Posted on:

Location Type: Remote

Location: Utah • United States

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Salary

💰 $90,000 - $100,000 per year

About the role

  • Cotopaxi is seeking an Influencer Marketing Manager to lead and scale our influencer partnerships and affiliate commerce ecosystem.
  • Own the strategy and execution of paid influencer campaigns, gifted creator programs, and affiliate relationships across platforms including TikTok Shop Affiliate and ShopMy.
  • Oversee the full lifecycle of influencer marketing - from strategic planning and creator selection to outreach, negotiation, contracting, content approvals, and ongoing performance optimization.
  • Partner closely with the Senior Director of Social & Communications on strategy, collaborate with the Social Media Manager on channel integration, and work cross-functionally with eCommerce, legal, paid media, and product teams to ensure creator content supports both brand storytelling and performance goals.
  • Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches.
  • Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships.
  • Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting.
  • Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals.
  • Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant.
  • Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs.

Requirements

  • 3-5 years of experience leading influencer marketing campaigns end-to-end, either in-house or at an agency.
  • Hands-on experience across paid influencer partnerships, gifted programs, and creator affiliate relationships.
  • Familiarity with creator affiliate platforms such as ShopMy and LTK, and experience working with TikTok Shop Affiliate programs (in-house or alongside an agency).
  • Experience partnering with external agencies and serving as a bridge between internal teams and outside partners.
  • A strong understanding of influencer contracting, usage rights, and content approvals.
  • Excellent communication and relationship-building skills.
  • Strong organizational and project management abilities, with comfort managing multiple workstreams.
  • Experience working cross-functionally in a remote or distributed environment.
  • Ability to navigate fast-paced campaign calendars and product launches with flexibility and focus.
Benefits
  • Medical, dental and vision benefits with HSA, FSA, and DCSA options.
  • Company-paid basic life insurance with the option to purchase additional coverage.
  • Voluntary short-term and long-term disability coverage.
  • Voluntary accident and critical illness insurance.
  • Company-paid employee assistance program.
  • Company-paid volunteer time.
  • 401(k) plan with employer match.
  • Unlimited responsible PTO.
  • Two company-wide days off to recharge, reconnect, and embrace what inspires you.
  • Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
  • Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
  • Grow personally and professionally through thoughtfully curated learning and development opportunities.
  • Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
  • Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingcampaign managementcreator selectionnegotiationcontractingcontent approvalsperformance optimizationbudget managementtimeline managementdata analysis
Soft skills
communicationrelationship-buildingorganizational skillsproject managementcollaborationflexibilityfocus