Cotopaxi

Manager

• Retention & Lifecycle Strategy: Co-own Cotopaxi’s customer retention and lifecycle strategy in partnership with the Head of Retention & Paid, with primary ownership across email and SMS. Help define and track lifecycle goals, KPIs, and OKRs that drive repeat purchase, engagement, loyalty, and customer lifetime value. Identify and execute opportunities to improve retention through segmentation, personalization, automation, and testing. Support the development and launch of Cotopaxi’s future loyalty strategy and program.
• Email & SMS Program Ownership: Own the end-to-end execution of all Cotopaxi email and SMS programs, including campaigns, triggered automations, and lifecycle journeys. Manage campaign planning, scheduling, and deployment across key launches, moments, and peak buying periods. Continuously optimize performance through A/B testing, audience strategy, and content iteration. Ensure best practices across deliverability, compliance, accessibility, and overall customer experience.
• Platform Ownership (Bloomreach): Own and operate Bloomreach as Cotopaxi’s ESP/CDP, including audience development, journey orchestration, automation, and optimization. Partner with internal teams and external vendors to maintain and expand platform capabilities. Leverage customer data and behavioral insights to power personalized, omni-channel retention strategies.
• Loyalty & Emerging Channels: Support the testing and expansion of emerging retention channels, including direct mail. Play a key role in designing, testing, and operationalizing Cotopaxi’s future loyalty program. Partner cross-functionally to ensure loyalty initiatives align with brand, impact, and customer experience goals.
• Analytics, Insights & Reporting: Analyze email, SMS, and lifecycle performance, translating data into actionable insights. Own regular reporting on retention KPIs, campaign performance, and lifecycle health. Partner with analytics and finance teams to understand and communicate the revenue and LTV impact of retention efforts.
• Cross-Functional Collaboration: Collaborate closely with Creative, Brand, eCommerce, CX, Impact, and Analytics teams to bring retention programs to life. Translate strategy into clear briefs, timelines, and execution plans. Serve as a lifecycle marketing and retention subject-matter expert across the organization.
• Operational Excellence: Maintain lifecycle marketing calendars and conduct regular audits of automated journeys. Document processes, best practices, and learnings to support scalability and knowledge sharing. Stay current on lifecycle marketing trends, tools, and innovations.

Retention Manager

Influencer Marketing

• Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines.
• Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights.
• Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation.
• Manage the flow of influencer and UGC content through internal review and into paid media activation.
• Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery.
• Maintain creator tracking, campaign documentation, contracts, and usage rights records.
• Manage select areas of community engagement across social platforms, including responses and issue escalation.
• Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed.
• Identify high-performing influencer and UGC content for use across organic social and paid media.
• Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage.

Social & Influencer Marketing Specialist

• Cotopaxi is seeking an Influencer Marketing Manager to lead and scale our influencer partnerships and affiliate commerce ecosystem.
• Own the strategy and execution of paid influencer campaigns, gifted creator programs, and affiliate relationships across platforms including TikTok Shop Affiliate and ShopMy.
• Oversee the full lifecycle of influencer marketing - from strategic planning and creator selection to outreach, negotiation, contracting, content approvals, and ongoing performance optimization.
• Partner closely with the Senior Director of Social & Communications on strategy, collaborate with the Social Media Manager on channel integration, and work cross-functionally with eCommerce, legal, paid media, and product teams to ensure creator content supports both brand storytelling and performance goals.
• Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches.
• Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships.
• Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting.
• Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals.
• Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant.
• Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs.

Influencer Marketing Manager

Product Designer

• Champion the voice of the customer by leading consumer research and translating insights into clear UX strategy and business requirements for cotopaxi.com.
• Lead the creation of high-quality UX/UI designs that balance visual excellence with usability and performance, delivering artifacts such as user flows, wireframes, prototypes, storyboards, and experience vision concepts.
• Own and evolve Cotopaxi’s UX/UI design system and component library to ensure consistency, scalability, and efficiency across digital experiences.
• Develop, test, and iterate UI mockups and interactive prototypes that clearly communicate intended functionality, interaction patterns, and user intent.
• Define and lead the web testing and personalization strategy and roadmap, partnering closely with eCommerce and Technology teams to manage the end-to-end testing lifecycle.
• Execute and oversee A/B testing, multivariate testing, and site personalization initiatives to optimize the customer shopping experience and drive measurable improvements in conversion and engagement.
• Establish and uphold UI standards for typography, color, imagery, and interaction patterns to maintain brand and experience consistency.
• Collaborate with Creative and Site Merchandising partners to shape a cohesive content strategy that supports storytelling, commerce goals, and user needs.
• Guide the application of UX research methodologies, both qualitative and quantitative, to continuously improve the end-to-end customer experience.

Retention Manager

Social & Influencer Marketing Specialist

Influencer Marketing Manager

UX/UI Manager