Senior Manager – Digital Product, Operations

Cotopaxi

Senior manager shaping Cotopaxi’s sustainable outdoor-gear eCommerce experience and digital operations. Leading product roadmaps, SEO, site optimization, analytics, vendors, and cross-functional delivery.

Posted 8/6/2026full-timeRemote • Utah • 🇺🇸 United StatesSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in eCommerce and digital product management, with a strong focus on optimizing customer journeys and site performance through data-driven decision-making. Proven ability to lead cross-functional teams and manage complex digital initiatives while aligning with brand and business objectives.

Highest-signal resume keywords

ECommerce ExpertiseDigital Product ManagementSEO and AI-Driven SearchProject and Process ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSJavaScriptJQuerySite AnalyticsPerformance Data AnalysisWorkflow DevelopmentSOP CreationECommerce Technology Stack EvaluationCustomer Insights Utilization

Soft Skills

Analytical Problem-SolvingInfluencing Without AuthoritySelf-DirectedCuriousSolutions-Oriented

Tools & Technologies

AEO/GEOGenerative SearchAI-Powered ToolsECommerce PlatformsContent Management Systems

Industry Keywords

Digital Product RoadmapCustomer Journey OptimizationSite OperationsCross-Functional TeamsVendor Management

Tech Stack

Tools & technologies

JavaScriptjQuery

About the role

Key responsibilities & impact

Own and continuously evolve Cotopaxi.com’s digital product roadmap
Lead cross-functional digital product initiatives from concept through launch and optimization
Establish scalable processes and best practices for digital product development and continuous improvement
Lead day-to-day site operations and content management
Optimize the customer journey, conversion, onsite search, merchandising, and site experience
Own organic visibility across traditional search and AI-driven discovery channels
Produce recurring eCommerce performance reporting, including Del Dia collection results
Use customer behavior, site analytics, and product/category KPIs to inform roadmap priorities
Establish measurable outcomes and continuously optimize digital initiatives
Evaluate and optimize the eCommerce technology stack
Manage external technology and vendor relationships
Improve workflows, tooling, tagging systems, SOPs, documentation, and team training
Support planning, forecasting, and operational and capital expense budgets
Lead matrixed cross-functional teams and influence without direct authority
Align digital initiatives and site operations with brand, financial, inventory, and business objectives

Requirements

What you’ll need

6-8+ years of eCommerce, digital product, or site operations experience
Track record leading digital product initiatives from strategy and planning through launch and optimization
Strong eCommerce and digital product expertise
Experience using customer insights, analytics, and performance data to prioritize opportunities
Proven project and process management skills
Ability to establish repeatable workflows, manage complex cross-functional initiatives, develop SOPs, and deliver on time and within budget
Experience with SEO and emerging AI-driven search
Working knowledge of AEO/GEO, generative search, and AI-powered tools
Working understanding of HTML/CSS, JavaScript, and jQuery
Ability to partner effectively with Engineering on digital products, integrations, and site functionality
Experience managing technology vendors and external partners
Strong analytical and problem-solving skills
Exceptional cross-functional collaboration and influence
Self-directed, curious, and solutions-oriented approach
Genuine connection to Cotopaxi’s mission and values
Must be authorized to work in the U.S.

Benefits

Comp & perks

Medical, dental and vision benefits with HSA, FSA, and DCSA options
Company-paid basic life insurance with the option to purchase additional coverage
Voluntary short-term and long-term disability coverage
Voluntary accident and critical illness insurance
Company-paid employee assistance program
Company-paid volunteer time
401(k) plan with employer match
Unlimited responsible PTO
Summer Fridays
Impact Days spent supporting local communities
60% off Cotopaxi gear
Exclusive discounts from partner outdoor and lifestyle brands
Learning and development opportunities
Regular in-person and virtual events
Values-driven culture supporting balance, belonging, and purpose
Annual bonus potential