Cotality

Director, Product Marketing – Telco, Utility & Energy Solutions

Cotality

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Salary

💰 $112,700 - $160,000 per year

Job Level

Lead

About the role

  • Lead the GTM motion for our Telecommunications, Energy and Utilities business segment.
  • Understand data and analytics business to define GTM strategy and plans.
  • Utilize the Cotality GTM Framework for alignment with business objectives.
  • Create value propositions, messaging playbooks, buyer personas, and product marketing plans.
  • Stay updated on market trends, competitors, and customer use cases.
  • Develop differentiated messaging and content for product, marketing, and sales teams.
  • Identify cross-sell and upsell opportunities to increase customer awareness and retention.
  • Collaborate with Customer Success Team for strategies and plans.
  • Partner with Product Management to influence product roadmaps.
  • Deliver high-impact collateral for prospective and existing customers.
  • Enable sales teams with materials like pitch decks, customer stories, and call scripts.
  • Plan and execute product/feature launches with cross-functional teams.
  • Support customer-centric event messaging.
  • Work with Corporate Marketing on awareness and lead generation campaigns.
  • Participate in client briefings at the Discovery Center in Irving, Texas.

Requirements

  • 10+ years’ experience in Product Marketing in B2B or B2C data, analytics, technology.
  • Experience working with SaaS offerings in a matrixed organization.
  • Working knowledge of AI tools.
  • Competency in utilizing AI tools for daily tasks as well as a comprehensive understanding of how AI can be leveraged to enhance product marketing strategies.
  • Accustomed working within cross-functional GTM teams.
  • Proven ability to lead with strategy and translate into execution.
  • Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell.
  • Self-starter with strong initiative and drive.
  • Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving.
  • Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.
Benefits
  • Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
  • Up to 16 weeks of fully paid parental leave and a baby stipend.
  • Multiple medical plan options with mental health and wellness support offerings.
  • 401(k) with company match and vesting after one year.
  • $400 annual well-being stipend and tuition assistance up to $5,250.
  • Recognition Rewards, Referral bonuses, exclusive discounts and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingGTM StrategyData AnalyticsSaaSAI ToolsProject ManagementValue PropositionsMessaging PlaybooksBuyer PersonasMarket Trends
Soft Skills
LeadershipCollaborationAnalytical SkillsDetail-orientedProblem-solvingInitiativeCommunicationFlexibilityExecutionCustomer Awareness