Cotality

Senior Industry Marketing Manager, Insurance – Property Restoration

Cotality

full-time

Posted on:

Location Type: Office

Location: Toronto • Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$85,000 - CA$115,000 per year

Job Level

Senior

About the role

  • Develop and implement tailored marketing strategies for key industry segments, driving engagement and revenue growth
  • Plan and execute multi-channel campaigns across digital, content, email, paid media, and events to reach target audiences effectively
  • Standardize campaign tracking, analyze performance data, and provide insights to optimize future marketing initiatives
  • Work closely with product marketing, sales, and customer success teams to ensure marketing efforts align with business priorities
  • Stay ahead of industry trends, competitors, and customer needs to refine marketing approaches and identify new opportunities
  • Equip sales teams with compelling content, messaging, and marketing assets to improve lead conversion and customer engagement
  • Support the implementation of repeatable, trackable marketing processes that improve efficiency and accountability

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 6+ years of experience in B2B marketing, segment marketing, or a related field, ideally within the property insurance or related industries
  • Strategic & Data-Driven Mindset: Maintain a keen awareness of industry news, market trends, and emerging topics within the Property Insurance & Property Restoration sectors
  • Utilize data insights from campaign performance to drive well-informed decision-making and ensure continuous optimization of marketing strategies
  • Innovative Marketing Approach: Stay ahead of the curve by proactively exploring and adopting new marketing tactics, strategies, and technologies
  • Marketing Execution Expertise: Proven experience running targeted, multi-channel marketing campaigns
  • Strong Communication & Storytelling: Excellent written and verbal skills with the ability to craft compelling messaging for different audience segments
  • Project Management & Collaboration: Ability to manage multiple projects and work cross-functionally in a fast-paced environment
  • Technical Proficiency: Proficiency in CRM platforms, project management tools, and social media platforms
  • Industry Knowledge: Understanding of property insurance — underwriting, claims, or technology workflow platforms is a plus
  • Creativity & Innovation: Creatively problem solve and adapt to changing priorities and market dynamics
  • Marketing certifications such as HubSpot Inbound Marketing, Google Analytics, or Account-Based Marketing (ABM) certifications (Preferred, Not Required)
Benefits
  • Generous vacation accrual and 11 paid holidays
  • Up to 16 weeks of fully paid parental leave and a baby stipend
  • Extended Healthcare and Dental plan with mental health and wellness support offerings
  • Registered Retirement Savings Plan (RRSP) with company match
  • $500 annual well-being stipend
  • Recognition Rewards, Referral bonuses, exclusive discounts and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingsegment marketingmulti-channel marketing campaignsdata analysiscampaign performance optimizationmarketing strategy developmentcontent creationlead conversioncustomer engagement
Soft skills
strategic mindsetdata-driven decision makingstrong communicationstorytellingproject managementcollaborationcreativityinnovation
Certifications
HubSpot Inbound MarketingGoogle AnalyticsAccount-Based Marketing (ABM)