Cosmos Labs

Growth Marketing

• Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
• Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization.
• Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
• Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns.
• Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
• Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes.
• Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel.
• Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.

Performance and Growth Marketing Manager