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Performance and Growth Marketing Manager
Cosmos LabsPerformance and Growth Marketing Manager at Cosmos Labs driving paid acquisition strategies and optimizing conversion funnels. Focused on B2B marketing in the financial industry, with hands-on marketing management.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization.
- Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
- Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns.
- Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
- Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes.
- Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel.
- Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.
Requirements
What you’ll need- 5 - 7 years of hands-on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities.
- Experience across paid search, paid social, and conversion rate optimization.
- Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software.
- Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
- Strong ability to drive decisions using data.
- Solid copywriting skills for ads, social copy, and landing pages.
- Excitement to work in a fast-moving organization where you will have end-to-end responsibility over performance marketing.
Benefits
Comp & perks- 18 days of paid leave
- Premium health insurance
- Competitive regional compensation and token compensation
- Office space and accommodations for remote work
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid searchpaid socialconversion rate optimizationkeyword optimizationA/B testingcopywritingKPI reportingSQL generationad creative development
Soft Skills
data-driven decision makingorganizational skillscommunication skillsleadershipadaptability