Lead Marketing Manager

Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

full-time

Posted on: 10/1/2025

Location Type: Hybrid

Location: Berlin • 🇩🇪 Germany

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Job Level

Senior

About the role

Lead, manage, and develop the marketing team including Brand, Social Media & Influencer, PR and Design across the DACH region, fostering a collaborative and innovative environment.
Mentor and guide team members to ensure their professional growth and align their contributions with the overall business strategy.
Develop and execute tailored marketing strategies to increase brand visibility and engagement within the DACH region.
Define and track key performance indicators (KPIs) that are specific to the DACH market, using data-driven insights to optimize campaigns and improve performance.
Enhance brand recognition and loyalty within the DACH demographic through targeted campaigns and outreach efforts.
Conduct and evaluate market studies to make informed decisions and adapt strategies for the DACH region.
Strengthen collaboration between the local team and the international marketing team, ensuring alignment in goals and communication.
Possess a strong understanding of how different marketing channels (digital, retail media, print, social media, etc.) work in the DACH region and how to leverage them effectively.
Apply strategic thinking to anticipate market trends, challenges and opportunities, ensuring long term success in the region.
Partner with local agencies and freelancers to execute localized campaigns and initiatives effectively.
Implement training and development programs to upskill the marketing team, ensuring continuous improvement in marketing practices and team performance.
Execute global initiatives and adapt them to local market.

Requirements

Beyond 2 years of leadership experience in leading several marketing teams and developing comprehensive marketing strategies for the DACH region or similar markets.
Strong understanding of FMCG market, retail industry, media planning and digital marketing.
Exceptional leadership and communication skills, with the ability to motivate and collaborate with diverse teams across different markets.
Analytical mindset with the ability to track performance metrics and make data-driven decisions.
Experience managing multi-channel marketing campaigns and working in agile environments.
Creativity, proactivity, and the ability to innovate in fast-paced settings.
Familiarity with KPIs and performance metrics related to sales-driven marketing campaigns.

Benefits

Varied daily work routine: Embrace unique opportunities each day to tackle new challenges, bring your skills and ideas to the table, learn, grow in a diverse and dynamic workplace, and deliver exceptional experiences to our customers.
Shape our brands: Be part of our committed team, contributing ideas, expertise, and enthusiasm to drive the success of exciting ventures and shape the future of Cosmo Beauty Brand House and other exceptional product brands.
We care: Enjoy free drinks, exciting social events, and opportunities to connect with beauty enthusiasts and industry leaders, creating lasting memories.
Amazing deals on our products: Join our team and enjoy special conditions on a wide range of products, including the opportunity to test cosmetics with our free onboard cosmetic and nail artist.
Access to public transport or monthly spending card: With such an amazing office at the heart of Berlin, we give you the possibility to access it with a company sponsored BVG card or you can choose to have our EdenRed card which allows you to do pay in grocery stores, petrol stations and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

marketing strategiesdata-driven insightsperformance metricsmulti-channel marketing campaignsagile environmentsmarket studiesdigital marketingmedia planningFMCG marketbrand visibility