Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

Marketing

• Lead, manage, and develop the marketing team including Brand, Social Media & Influencer, PR and Design across the DACH region, fostering a collaborative and innovative environment.
• Mentor and guide team members to ensure their professional growth and align their contributions with the overall business strategy.
• Develop and execute tailored marketing strategies to increase brand visibility and engagement within the DACH region.
• Define and track key performance indicators (KPIs) that are specific to the DACH market, using data-driven insights to optimize campaigns and improve performance.
• Enhance brand recognition and loyalty within the DACH demographic through targeted campaigns and outreach efforts.
• Conduct and evaluate market studies to make informed decisions and adapt strategies for the DACH region.
• Strengthen collaboration between the local team and the international marketing team, ensuring alignment in goals and communication.
• Possess a strong understanding of how different marketing channels (digital, retail media, print, social media, etc.) work in the DACH region and how to leverage them effectively.
• Apply strategic thinking to anticipate market trends, challenges and opportunities, ensuring long term success in the region.
• Partner with local agencies and freelancers to execute localized campaigns and initiatives effectively.
• Implement training and development programs to upskill the marketing team, ensuring continuous improvement in marketing practices and team performance.
• Execute global initiatives and adapt them to local market.

Lead Marketing Manager