Core Of The Heart

Social Media and Digital Marketing Growth Strategist

Core Of The Heart

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own the overarching content and growth strategy for all our platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
  • Lead a rapid-fire experimentation process, tracking analytics, A/B testing formats, hooks, topics, and storytelling techniques daily to find what resonates and scales.
  • Constantly find new ways to go viral, growth hack algorithms, and convert new viewers into a deeper community relationship (email subscribers, Discord members, live events etc.).
  • You’ll also lead in project managing across all our pages, posting content, and actively looking for ways to improve our systems and processes.

Requirements

  • Must provide a portfolio of social media accounts (yours or clients') with verifiable proof of growth that you directly were responsible for. We want to see that you know how to guide real strategy in growth hacking on the internet
  • 3-5+ years in digital marketing, with a deep focus on social media growth and content strategy.
  • Expert-level understanding of storytelling and content packaging for viral-focused platforms.
  • Expert-level understanding of all social media analytics (TikTok, IG, YouTube Studio).
  • Proven experience in building marketing funnels and converting traffic (e.g., using email opt-ins, link-in-bios, etc.).
  • Must be proficient in the following:
  • ClickUp (or similar PM tool)
  • Google Drive & G-Suite
  • Social media native analytics tools
  • Video editing software (Premiere, CapCut, etc.).
Benefits
  • Remote is fine but Los Angeles is preferred.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media growthcontent strategystorytellingcontent packagingsocial media analyticsmarketing funnelstraffic conversionA/B testinggrowth hacking
Soft Skills
project managementexperimentationcommunity relationship buildinganalytical thinkingcreativity