Head of Product Marketing
Cordial
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $165,000 - $185,000 per year
Job Level
About the role
- Own Sales & GTM Enablement
- Own all core sales assets: pitch decks, one-pagers, competitive narratives, proof points, and objection handling
- Build and maintain enablement that Sales actually uses—clear, current, and grounded in real deals
- Partner closely with Sales leadership to support pipeline creation, acceleration, and win-rate improvement
- Own Demo Strategy & Demo Experiences
- Own demo tours on our website, and product storytelling end-to-end
- Partner with Product and Sales Engineering to define what gets shown, when, and why
- Lead the evolution toward interactive demo tooling and modern demo workflows
- Lead GTM Enablement
- Define how new products, capabilities, and use cases go to market
- Build clear GTM playbooks that align Product, Sales, Marketing, and RevOps
- Ensure every launch has a clear who it’s for, why it matters, how to sell it story
- Own Analyst Relations (AR)
- Lead analyst engagement across briefings, inquiries, and evaluations
- Ensure Cordial’s positioning is crisp, differentiated, and credible in the analyst ecosystem
- Partner with leadership to prepare execs for high-stakes analyst conversations
Requirements
- 8–12+ years of B2B SaaS Product Marketing experience (martech experience a strong plus)
- Proven track record owning enablement, demos, launches, and GTM execution
- Comfortable operating at both strategic and tactical levels—setting direction and doing the work
- Experience working directly with exec teams, sales leaders, and product leadership
- Builder mindset: you leave things better, clearer, and more usable than you found them
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
- bonuses
- stock options
- equipment allowances
- wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSProduct MarketingGTM executionenablementdemo strategycompetitive narrativesproduct storytellingGTM playbooksanalyst relationspipeline creation
Soft skills
strategic thinkingtactical executioncollaborationleadershipcommunicationbuilder mindsetproblem-solvingadaptabilitycreativityattention to detail