Copper Courier

Regional Social Media Producer

Copper Courier

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $60,000 - $75,000 per year

About the role

  • Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs
  • Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling
  • Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.)
  • Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts
  • Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action
  • Manage posting schedules and daily publishing across priority platforms
  • Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content
  • Monitor platform trends and identify opportunities to expand reach in the state
  • Engage directly with local audiences—answering comments, encouraging conversation, and building community trust
  • Collaborate with state correspondents to amplify key reporting, explainers, and political updates
  • Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies
  • Develop weekly reports on audience growth, engagement trends, and opportunities for improvement
  • Identify platform-specific A/B tests and iterate quickly based on insights

Requirements

  • 4+ years in social media management, digital audience engagement, or a similar role
  • Proven experience managing multi-platform social strategies and creating engaging content tailored to specific audiences
  • Strong understanding of social analytics and how to turn insights into actionable strategy
  • Excellent writing and editing skills, with a knack for translating complex information into accessible, compelling posts
  • Comfort creating short-form video and appearing on-camera when needed
  • Familiarity with Canva, Emplifi, CapCut, Meta Business Suite, and similar platforms
  • Experience working across multiple markets or tailoring messaging to local communities is a plus
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
social media managementdigital audience engagementcontent creationsocial analyticsA/B testingvideo productioneditingstorytellingcommunity engagementreporting
Soft Skills
writingeditingcommunicationcollaborationcreativityadaptabilityaudience engagementstrategic thinkingproblem-solvingtrust-building