Copper Courier

Sales

• Prospect, pitch, and close advertising partnerships with small businesses, local nonprofits, and community organizations
• Deliver tailored media packages using Courier’s newsletter, website, and social inventory
• Deliver renewals and upsells with existing advertisers
• Deliver reports of sales activity and updated pipelines

Contractor – Regional Sales

Director

• Steer editorial and digital strategy across social media and web
• Direct content creation (graphics & video), including brainstorming new ideas and managing projects from concept to completion
• Closely monitor current events to create relevant social content that aligns with COURIER’s editorial priorities
• Identify and establish media-sharing partnerships with content creators, mission-aligned organizations, celebrities, and influential social personalities
• Direct national social content, talent-led social products, and collaborative partnerships
• Work with the Managing Director to set ambitious annual and quarterly growth KPIs, reporting upwards progress-to-goal
• Lead COURIER national’s marketing efforts, in coordination with HQ support staff
• Create and maintain a regular social marketing calendar, promoting COURIER’s national products (newsletters, web shows, podcasts, etc.)
• Track and report on the national team’s social KPIs
• Send bi-weekly round-ups of national content to COURIER’s marketing list
• Serve as a mentor to junior social staff
• Manage independent social contractors

Director of Social and Brand

Account Manager

• Oversee the development, launch, and growth of state newsroom products from pilot to execution
• Build and maintain growth and engagement trackers for all new products, providing data-driven insights to guide decision-making
• Lead keyword research, audience sizing, and market analysis to support new product pitches
• Partner with marketing and product teams to build newsletter infrastructure (landing pages, gates, welcome emails)
• Ensure op-eds and partner content are properly integrated, tagged, and promoted across products
• Drive cross-channel performance reporting and deliver regular product check-ins and strategic updates for leadership
• Map user journeys across platforms to improve audience experience and retention
• Set clear goals and KPIs, ensuring alignment with Courier’s editorial, product, and growth strategies
• Facilitate skill-building in product data analysis, audience insights, and partnership strategy across organizers
• Champion innovation by piloting new tactics with in-state partners, measuring outcomes, and scaling successes
• Serve as the bridge between product teams and HQ leadership to ensure cohesion and efficiency
• Partner with social and marketing teams to drive growth through paid, owned, and earned channels
• Oversee collaborative systems (calendars, trackers, Asana boards) to ensure smooth operations and reporting
• Support content sourcing and distribution strategies that tie together partnerships, products, and audience growth
• Develop systems to track and document Courier’s impact, including policy changes influenced by coverage and community actions sparked by reporting
• Provide weekly and quarterly insights decks that surface growth opportunities and product learnings
• Proactively gather and share audience insights across teams to inform content and growth strategies.

Director of Product Growth – Partnerships

• Research, build and deliver a pipeline of sponsorship, digital agency, and advertising partners in the DC area.
• Deliver and tailor sales collateral, sponsorship decks, and special package proposals for existing and prospective partners.
• Deliver reports on sponsorship and advertising campaign performance; provide insights and recommendations to partners as directed by the company.
• Track sales activity and deliver regular pipeline reports as directed by the company.

Contractor – Sponsorship Sales

Marketing

• Act as the brand manager for your state newsroom’s social presence, ensuring consistency in tone, voice, and visual identity across platforms.
• Manage the state social content calendar, ensuring coordination between product, creative, marketing, underwriting, and event teams to align with larger marketing and distribution goals.
• Analyze audience data and engagement metrics to refine content strategies and improve reach.
• Develop and execute localized social strategies that align with Courier’s talent-driven content model to achieve measurable audience growth and engagement goals.
• Collaborate directly with talent to shape and promote their digital products across social media to achieve measurable audience growth and engagement goals.
• Serve as in-house social experts with demonstrated ability to stay ahead of platform trends and develop innovative ways to amplify content across TikTok, Instagram, YouTube, and other relevant platforms.
• Optimize social-first content for engagement, ensuring it resonates with local audiences and converts new followers into loyal readers.
• Test new content formats and social media tactics to continuously improve performance and audience growth.

Contractor – Regional Sales

Director of Social and Brand

Director of Product Growth – Partnerships

Contractor – Sponsorship Sales

Social Marketing Strategist