Copper Courier

Marketing

• Act as the brand manager for your state newsroom’s social presence, ensuring consistency in tone, voice, and visual identity across platforms.
• Manage the state social content calendar, ensuring coordination between product, creative, marketing, underwriting, and event teams to align with larger marketing and distribution goals.
• Analyze audience data and engagement metrics to refine content strategies and improve reach.
• Develop and execute localized social strategies that align with Courier’s talent-driven content model to achieve measurable audience growth and engagement goals.
• Collaborate directly with talent to shape and promote their digital products across social media to achieve measurable audience growth and engagement goals.
• Serve as in-house social experts with demonstrated ability to stay ahead of platform trends and develop innovative ways to amplify content across TikTok, Instagram, YouTube, and other relevant platforms.
• Optimize social-first content for engagement, ensuring it resonates with local audiences and converts new followers into loyal readers.
• Test new content formats and social media tactics to continuously improve performance and audience growth.

Social Marketing Strategist