Copper Courier

Social Media Manager

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs.
• Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling.
• Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.).
• Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts.
• Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action.
• Manage posting schedules and daily publishing across priority platforms.
• Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content.
• Comfort being on-camera for presenter lead shortform videos as needed.
• Monitor platform trends and identify opportunities to expand reach in the state.
• Engage directly with local audiences—answering comments, encouraging conversation, and building community trust.
• Collaborate with state correspondents to amplify key reporting, explainers, and political updates.
• Identify opportunities for social collaboration and partnerships with local influencers, organizations, and communities.
• Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies.
• Develop weekly reports on audience growth, engagement trends, and opportunities for improvement.
• Identify platform-specific A/B tests and iterate quickly based on insights.

Social Media Producer

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs
• Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling
• Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.)
• Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts
• Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action
• Manage posting schedules and daily publishing across priority platforms
• Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content
• Monitor platform trends and identify opportunities to expand reach in the state
• Engage directly with local audiences—answering comments, encouraging conversation, and building community trust
• Collaborate with state correspondents to amplify key reporting, explainers, and political updates
• Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies
• Develop weekly reports on audience growth, engagement trends, and opportunities for improvement
• Identify platform-specific A/B tests and iterate quickly based on insights

Regional Social Media Producer

Director

• Lead the State Expansion Strategy
• Own execution of Courier’s multi-state expansion plan (launch readiness, milestones, staffing coordination with Ops, and go-to-market sequencing).
• Translate high-level goals into a cross-functional operating plan across growth, newsletters, social, partnerships, and operations.
• Build systems that keep multiple states moving in lockstep (weekly check-ins, templates, playbooks, dashboards, launch retros).
• Drive Strategic Partnerships & External Relations (Front-Facing)
• Serve as the external point person for key aligned partners expansion states (state-based orgs, coalitions, advocacy groups, research partners, civic engagement orgs).
• Identify, pitch, and structure partnership opportunities that unlock audience growth, distribution, revenue, and measurable impact.
• Create partner integration workflows that align internal teams with external commitments (clear deliverables, timelines, handoffs, and accountability).
• Navigate politically sensitive environments with discretion and strong judgment.
• Represent Courier Publicly (External Affairs)
• Represent Courier at state and national events and convenings, always aligned to strategic objectives and positioning.
• Act as a connector: introduce department leads to relationships that support revenue, marketing, events, and growth goals.
• Organize and execute relationship-building gatherings (e.g., political/media/advocacy meetups in DC and/or expansion states) to expand Courier’s network and partnership pipeline.
• Track Performance, Communicate Progress, and Reduce Chaos
• Define and report success metrics across expansion and initiatives: partnership outputs, revenue pipeline progress, launch readiness, distribution wins, and impact indicators.
• Produce clear weekly updates for leadership and key partners; flag risks early with solutions attached.
• Use data to iterate week-over-week

Social Media Producer

Regional Social Media Producer

State Expansion Director