COPAG - Cartamundi Entertainment

Financial Planning and Analysis

• Act as a business partner to the commercial area, providing financial analyses and recommendations to support negotiations and promotional activities;
• Coordinate the process of price definition, review and governance, ensuring alignment with commercial and financial policies;
• Develop and monitor profitability models for customers, channels and products, supporting strategic sales decisions through management reports and dashboards;
• Analyze and identify efficiencies across the value chain;
• Monitor commercial performance indicators (volume, average price, mix, discounts, rebates, etc.);
• Conduct sensitivity analyses and financial impact simulations to support pricing and commercial investment decisions;
• Support the implementation and maintenance of pricing and BI tools, ensuring data integrity and report automation;
• Lead the Budget, Forecast and S&OP process for revenues, aligning commercial targets with financial projections;
• Coordinate and develop the Sales Finance & Pricing team, promoting an analytical mindset and continuous improvement culture;
• Serve as a bridge between Commercial, Controllership, FP&A and Supply Chain teams;
• Recommend and define the appropriate granularity for revenue financial planning regarding SKUs (or product groups) and Gross-to-Net;
• Provide support for contract management, commercial agreements and sales and trade marketing initiatives.

Sales Finance, Pricing Specialist

Marketing

• Develop and lead live marketing projects, including events, activations, and in-person or hybrid experiences, focusing on audience experience and business objectives aligned with the brand identity.
• Ensure operational execution of all initiatives, managing timelines, budgets, vendors, contracts, and cost control.
• Collaborate with internal teams such as Marketing, Communications, Trade, and Sales to ensure strategic alignment.
• Implement, monitor, and analyze campaign KPIs and results, proposing continuous improvements.
• Create campaign briefs, executive presentations, and post-event reports.
• Develop innovative experiences that strengthen brand perception and increase connection with consumers and customers.
• Ensure all experiences comply with branding guidelines and compliance requirements.
• Work with a data-driven mindset, measuring ROI and ensuring initiatives contribute to brand growth and measurable value generation.
• Lead digital marketing strategy and execution, including paid media, social media, SEO, CRM, and content marketing.
• Manage digital platforms and ensure a consistent brand presence across all channels.
• Oversee the development and optimization of digital campaigns to drive traffic, engagement, and sales conversion.
• Design and implement initiatives focused on e-commerce growth, lead generation, and digital sales performance.
• Monitor and analyze digital performance metrics (CTR, CPC, CPA, ROI), providing actionable insights.
• Coordinate with agencies and internal teams for content creation, media buying, and technology implementation.
• Ensure integration between in-person and digital initiatives for omnichannel experiences.
• Manage the Organized Play program, including planning, execution, and evaluation of tournaments and competitive events.
• Develop strategies to increase player engagement and community participation through in-person and digital channels.
• Coordinate with partners, venues, and internal teams to ensure efficient operations and compliance with brand standards.
• Monitor tournament performance metrics (participation, engagement, retention) and propose improvements.
• Create reports and insights to optimize Organized Play initiatives and strengthen brand loyalty.

Sales Finance, Pricing Specialist

Experience Manager – OP Live Marketing, Digital & Organized Play