Cooper Standard

Digital Marketing

• Support consistent company branding and messaging across all marketing channels.
• Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
• Collaborate with the global communications team to share best practices and ensure alignment.
• Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements.
• Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences.
• Create, manage, and optimize email marketing campaigns including audience segmentation and content development.
• Execute SEO-aligned content updates to improve visibility and search performance.
• Manage annual content calendar and apply industrial writing expertise to develop clear, compelling content across various formats.
• Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
• Partner with the commercial team to support campaign timelines and lead qualification.

Technical Writer, Digital Marketing Specialist