Convert

Director

• Develop visuals for social media posts, including images, GIFs and short videos.
• Ensure visual content aligns with brand identity and the objectives of the digital action or campaign.
• Collaborate with the content team (copywriters and community manager) to create integrated campaigns.
• Contribute to defining creative concepts tailored for digital platforms (Instagram, TikTok, Facebook, Twitter, etc.).
• Create and adapt assets from larger campaigns to social media-specific formats.
• Ensure each asset performs well within the requirements of each platform.
• Maintain constant communication with the area manager and other team members to ensure alignment at all project stages.
• Participate in regular meetings to discuss strategies and content ideas.
• Research and identify visual and design trends specific to different platforms.
• Incorporate these trends in ways that align with the brand strategy.
• Use design tools specific to social content and 360° campaigns, such as Adobe Creative Suite, Canva, among others.
• Manage libraries of visual assets, including images, videos and icons, ensuring they are organized and accessible.
• Ensure all produced pieces meet high-quality standards, with attention to detail, color, typography and layout.
• Perform necessary revisions and adjustments before publication to ensure consistency and visual integrity.
• Demonstrate the ability to quickly adapt to changing social media demands and content consumption trends.
• Be proactive in proposing new ideas and content formats to maintain relevance and continuous audience engagement.

Junior Art Director