Convenia

Product Marketing

• Define and maintain the product's strategic positioning, ensuring a clear value proposition, consistent messaging by segment, and alignment across branding, campaigns, and commercial messaging;
• Lead the go-to-market strategy for product and feature launches, structuring integrated GTM plans across Product, Marketing, and Revenue, including definition of pricing, packaging, and communication materials;
• Lead discovery processes to identify market opportunities, validate customer needs, and guide the product's strategic roadmap;
• Enable Sales and Customer Success with structured value messaging, strategic materials, and continuous training to increase conversion, expansion, and retention;
• Support inbound marketing campaigns and initiatives in partnership with the marketing team, ensuring message alignment and conversion to revenue.

Product Marketing Manager