Product Marketing Manager
ControlUp
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and iterate product positioning and messaging that differentiates ControlUp DEX solutions in the market.
- Be responsible for planning and executing product launches aligned with a tiered launch strategy.
- Content Creation – use your domain knowledge, technical expertise, top-tier writing skills, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for ControlUp.
- Attend, contribute and present at ControlUp field marketing events – including working on messaging, themes, creating and delivering booth demos, presentations and briefing sales teams on how to effectively follow up on leads generated at events.
- Sales enablement – create and maintain content to educate the field on product capabilities that support the product use case.
- Market and competitive intelligence – understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
- Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, eBooks, demos, videos, and other collateral that align with our go-to-market initiatives.
- Content evangelism – this role will contribute to educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable.
Requirements
- 5+ years of B2B software product or technical marketing experience with at least 2 years of experience related to End-User Computing (such as Citrix, VMware Horizon and Microsoft AVD) or Unified Endpoint Management (UEM), desktop solutions.
- A thorough understanding of relevant technologies and curiosity and passion to always learn more about how things work.
- Strong project management skills and the ability to build end-to-end plans and manage execution across cross-functional teams.
- You have excellent written and oral communication/presentation skills including the ability to create and deliver effective presentations.
- Product marketing writing experience, especially in creating content such as sales enablement, blogs, emails, web copy.
- The ability to drive technical content-related projects to completion independently and in a timely matter.
- Excellent inter-personal skills and successfully build relationships with geographically dispersed colleagues and teams.
- Bachelor’s in Computer Science, Engineering or a related technical field OR equivalent work experience.
- Having some experience with video editing and graphics design is a plus.
- You recognize yourself in ControlUp’s values: Good vibes, In it together, Open minded, Own it and Always approachable.
Benefits
- Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person.
- Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment.
- Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B software product marketingEnd-User ComputingUnified Endpoint Managementproject managementcontent creationsales enablementtechnical writingvideo editinggraphics design
Soft Skills
communication skillspresentation skillsinterpersonal skillscross-team collaborationrelationship buildingcuriositypassion for learningindependenceexecution management
Certifications
Bachelor’s in Computer ScienceBachelor’s in Engineering