Contentstack

Manager, Customer Adoption – Advocacy

Contentstack

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $135,000 - $145,000 per year

About the role

  • Define and execute the strategic vision for customer adoption, expansion, and advocacy.
  • Establish frameworks and KPIs for measuring expansion, adoption, value realization, and advocacy impact.
  • Bring customers from both sides of our recent acquisition into one unified community and adoption journey.
  • Build marketing programs that drive product adoption and drive cross-sell and upsell, from onboarding to advanced use cases.
  • Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics.
  • Own customer communication channels (campaigns, email, community hub, webinars, user groups) to drive measurable results.
  • Design and scale high-impact programs such as Customer Advisory Boards, Technical Advisory Boards, executive forums, and events.
  • Champion and lead one direct report to own the advocacy function.
  • Set the vision for our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions.
  • Coach and support customers to confidently share their stories on stage, in media, and with analysts.
  • Build and nurture executive relationships with customer champions, developing them into long-term advocates.

Requirements

  • 6–10 years of experience driving customer adoption, advocacy, and customer expansion (cross-sell and upsell) in a SaaS environment.
  • Proven track record building scalable customer programs that drive measurable results (adoption, retention, advocacy and expansion).
  • Strong ability to translate customer data and insights into impactful customer marketing strategies.
  • Skilled at customer storytelling—beyond traditional case studies—to highlight business outcomes and innovation.
  • Proven experience as an excellent people manager.
  • Exceptional relationship management skills and the ability to inspire customers to become brand ambassadors.
  • Familiarity with DXP, CMS, personalization, or related digital experience technologies preferred.
  • Some travel is required.
  • You value a fun, positive, collaborative culture!
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer adoptioncustomer advocacycustomer expansioncross-sellupsellcustomer marketing strategiescustomer storytellingrelationship managementdata analysisprogram development
Soft Skills
people managementinspirationcollaborationcommunicationcoachingcommunity buildingstrategic visionleadershipcustomer engagementpositive culture