Build, lead, and scale a high-performing Product Marketing team
Set the PMM operating model across launches, messaging, competitive intelligence, and adoption
Serve as the connective tissue between Product, Marketing, Sales, and Customer Success
Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI
Translate technical capabilities into compelling, customer-centric stories
Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling
Lead end-to-end product launches—from roadmap alignment to external activation
Partner with Product to define launch tiers, success metrics, and post-launch adoption plans
Ensure launches drive real usage and revenue impact, not just awareness
Partner with Product, Sales, and Finance on pricing and packaging strategy
Define value-based packaging that aligns customer outcomes with monetization
Support pricing changes with clear rationale, enablement, and market readiness
Build a world-class competitive intelligence function
Deeply understand the CMS, DXP, personalization, and AI landscape
Arm Product and GTM teams with insights to outflank competitors, not just react to them
Lead technical marketing for developers, architects, and digital teams
Ensure clarity around APIs, composability, integrations, and AI capabilities
Act as a domain expert in CMS / DXP products and modern digital experience architectures
Serve as the product adoption lead, particularly for AI-driven capabilities
Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing)
Define adoption goals, feedback loops, and success metrics to accelerate time-to-value

Requirements

10+ years of Product Marketing experience in B2B SaaS
Proven strategic leadership experience, along with team and talent development experience
Experience launching and scaling complex, technical products
Hands-on experience with AI-powered solutions or platforms (shipping, positioning, or adoption)
Product launches at scale
Messaging, positioning, and narrative development
Executive-level storytelling
Pricing and packaging strategy
Technical marketing for developer and digital audiences
Competitive intelligence and market analysis
Deep familiarity with CMS, DXP, and modern digital experience platforms
Some travel is required

Benefits

Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingAI-powered solutionsMessagingPositioningNarrative developmentPricing strategyPackaging strategyTechnical marketingCompetitive intelligenceMarket analysis

Soft Skills

Strategic leadershipTeam developmentTalent developmentExecutive-level storytellingCross-functional collaborationCommunicationAdaptabilityAnalytical thinkingProblem-solvingCustomer-centric focus