Consumers Energy

Content Marketing Manager

• Elevates the employer brand and shapes meaningful employee experiences through strategic storytelling.
• Supports internal HR communications, guides change management messaging and leads the creation of authentic, engaging content that reflects ITC’s values, culture and employee experience.
• Drives campaigns that amplify employee voices and bring the culture to life across platforms to improve recruitment and retention.
• Owns and manages a strategic HR communications calendar in collaboration with Marcom, ensuring alignment with key HR initiatives, milestones and campaigns throughout the year.
• Creates engaging social content to highlight employees’ experiences and strengthen the employer brand.
• Designs and delivers campaigns to celebrate employee milestones and achievements.
• Partners with Talent Acquisition to align content strategy with recruiting goals.
• Collaborates with Marcom to ensure brand consistency and strengthen content across all brand channels.

Employee Experience Specialist – Content Creation