Construct

Product Marketing Manager – PMM

Construct

full-time

Posted on:

Location Type: Hybrid

Location: São Leopoldo • Brasil

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About the role

  • Define go-to-market strategies for launches of new products, features, and improvements
  • Build positioning, messaging, and narratives aligned with different customer profiles, segments, and channels
  • Lead and execute product communications, both internal (Construct IN team) and external (customers and the market)
  • Monitor squads' roadmaps and support launch planning
  • Collaborate with each squad's PMs on naming and pricing of features
  • Participate in product training and launch activities with PMs, and help create enablement materials
  • Connect Product with Customer Success, Sales, Support, and Marketing to ensure consistent messaging and strategy
  • Plan and produce materials that support the sales journey (proposals, guides, pre/post-demo content, emails, videos, etc.)
  • Contribute to structuring the company's brand architecture and the way the product is presented to the market (website, presentations, and corporate channels)
  • Ensure all product materials are up to date and reflect product positioning and evolution (website, decks, etc.)
  • Organize and improve communication processes and channels with customers (email, WhatsApp, in-app notifications, etc.)
  • Monitor competitors, trends, and industry pain points to inform the company’s strategy.

Requirements

  • 2+ years in Product Marketing or a related role (content marketing for B2B SaaS, Product, Growth, Sales Enablement, etc.)
  • Based in Porto Alegre or the surrounding area (office in São Leopoldo)
  • Experience in technology companies and B2B SaaS
  • Ability to translate features into clear, tangible customer value
  • Strong communication skills, writing ability, and strategic vision
  • Willingness to learn, collaborate, and grow together
Benefits
  • Hybrid work in São Leopoldo (RS)
  • You will be measured by deliveries and ownership, not by hours
  • An environment where your opinions and ideas have ample room to become reality
  • Freedom with responsibility
  • TotalPass – gym discounts
  • C4 Life and Clude – platforms supporting physical and mental health
  • Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategiesproduct communicationsproduct trainingsales enablementcontent marketingbrand architecturecustomer value translationlaunch planningpositioningmessaging
Soft Skills
strong communication skillswriting abilitystrategic visioncollaborationwillingness to learn