Construct

Product Marketing

• Define go-to-market strategies for launches of new products, features, and improvements
• Build positioning, messaging, and narratives aligned with different customer profiles, segments, and channels
• Lead and execute product communications, both internal (Construct IN team) and external (customers and the market)
• Monitor squads' roadmaps and support launch planning
• Collaborate with each squad's PMs on naming and pricing of features
• Participate in product training and launch activities with PMs, and help create enablement materials
• Connect Product with Customer Success, Sales, Support, and Marketing to ensure consistent messaging and strategy
• Plan and produce materials that support the sales journey (proposals, guides, pre/post-demo content, emails, videos, etc.)
• Contribute to structuring the company's brand architecture and the way the product is presented to the market (website, presentations, and corporate channels)
• Ensure all product materials are up to date and reflect product positioning and evolution (website, decks, etc.)
• Organize and improve communication processes and channels with customers (email, WhatsApp, in-app notifications, etc.)
• Monitor competitors, trends, and industry pain points to inform the company’s strategy.

Product Marketing Manager – PMM

Designer

• Produce visual materials for various platforms, adapt assets as needed and contribute to creative planning, ensuring deliveries meet brand expectations.
• Create social media posts, carousels, stories, and ads.
• Design banners, illustrative images, and visual updates for the website.
• Create physical and digital promotional materials (flyers, banners, presentations) for events.
• Develop assets for multichannel promotional campaigns and advertisements.
• Produce product GIFs, launch cards for new features, and presentations for Product Marketing Management (PMM) materials.
• Create layouts and infographics for case studies.
• Design customized layouts for presentations and commercial documents such as proposals, pitch decks, and technical materials.
• Produce graphic assets for visual identity launches or related campaigns.
• Design slides, support materials, and promotional items for webinars.
• Create ebooks, whitepapers, and guides for gated/rich content.
• Maintain and update graphic materials for trade shows and recurring in-person events.
• Provide ongoing support for visual needs and strategic updates to the website and branding.

Graphic Designer

Analyst

• Contribute to strategic marketing planning focused on acquisition, conversion, and performance;
• Plan, execute, monitor, and optimize digital campaigns across different stages of the funnel (top, middle, bottom);
• Monitor and analyze the performance of organic and paid channels, identifying opportunities for improvement;
• Define metrics, KPIs, and performance indicators, ensuring data-driven decisions;
• Work with the content team to guide production with a focus on SEO, AEO, GEO, and conversion;
• Create and optimize nurture flows and segmented automations for target industries and to support internal teams;
• Run tests (A/B, creatives, channels, and formats) aimed at continuous improvement of results;
• Prepare performance reports and analyses that deliver actionable insights to the team and leadership.

Product Marketing Manager – PMM

Graphic Designer

Performance Marketing Analyst