Construct Digital

Performance Marketing

• Own KPI delivery across assigned accounts — ROAS, CPA, CPL, conversion volume, and efficiency targets
• Lead campaign strategy: define channel mix, budget allocation, audience targeting, and optimisation approach
• Set up, manage, and continuously optimise campaigns across Google, Meta, LinkedIn, and other active channels
• Drive A/B testing and experimentation across creatives, landing pages, audiences, and bid strategies
• Identify performance gaps and lead corrective action — proactively, not reactively
• Lead performance reviews and strategic conversations with clients on assigned accounts
• Translate campaign data into clear commercial insights that clients can act on
• Build and maintain strong client relationships through consistent, transparent communication
• Collaborate with Account Managers to manage client expectations and escalate where needed
• Build and maintain campaign dashboards and performance reports
• Provide structured weekly and monthly performance updates with clear recommendations
• Use web analytics (GA4 or equivalent) to connect media performance to business outcomes
• Lead proposal development for new and existing clients, including: Campaign plan and strategy deck (PPT), Media plan and budget estimations (Excel), Keyword research and audience planning, Channel specifications and creative briefs for internal teams, Time, costing, and invoice estimates

Performance Marketing Manager