Analyzing and optimizing various aspects of digital marketing campaigns to improve performance
Monitoring and optimizing pricing and sales performance across a portfolio of traffic channels
Presenting recommendations for improving overall health of our retail performance marketing network
Supporting business initiatives by identifying key trends in big data that can drive growth
Validating data integrity in all analyses performed
Managing the quality of inbound and outbound traffic to optimize daily business targets
Initiating internal department projects and pitching ideas for new operational methods
Supporting documentation needs and training of junior analysts

Requirements

1-2+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
***Performance marketing / direct response advertising experience preferred***
BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Excellent communication skills
Strong working knowledge of Excel and capacity to work with technical systems and teams
Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
Knowledge of SQL, Perl, Python a plus

Benefits

Health Care Plans (Medical, Dental & Vision)
Retirement Plan (401k Matching)
Life Insurance (Basic, Voluntary & AD&D), LTD & STD
Paid Leave Benefits (Maternity, Paternity & Medical)
Learning & Development Program (educational tool)
Flexible work schedules
Free Food & Snacks
Wellness Resources
Equity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

data analysisperformance marketingdirect response advertisingSQLPerlPythonExcelreport compilationdata integrity validationtrend identification

Soft skills

attention to detailorganizational skillscommunication skillsproblem-solvingadaptabilityresourcefulnessinquisitivenesspresentation skillsanalytical thinkingcollaboration

Certifications

BS DegreeBA Degree