Connexin

Product Marketing Manager

Connexin

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • Washington • United States

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Salary

💰 $90,000 - $105,000 per year

About the role

  • Lead product marketing across pediatric-focused technology portfolio, including EHR, billing, and patient engagement solutions
  • Own and evolve product positioning, value propositions, and messaging
  • Partner with Product and Marketing for consistent messaging across all channels
  • Lead GTM planning and execution for new products and initiatives
  • Define, document, and maintain clear GTM processes, timelines, and ownership models
  • Work closely with Sales to deliver effective enablement materials and messaging
  • Analyze market trends, competitive landscape, and buyer needs to inform strategy
  • Support integrated campaigns across email, web, search, paid media, and more

Requirements

  • Bachelors in Marketing or related field
  • Project Management certifications preferred
  • 5+ years of experience in product marketing, brand marketing, or a related role or three years of specific EHR project marketing experience
  • Proven ability to operate independently with minimal training or oversight
  • Strong track record of building and running structured, repeatable GTM processes
  • Experience working closely with Product teams and influencing outcomes without direct authority
  • B2B experience in Healthcare IT or a regulated SaaS environment is strongly preferred
  • Deep understanding of product positioning, messaging, and GTM execution
  • Strong analytical and strategic thinking paired with crisp storytelling
  • Proficiency with Monday.com or similar visual Work OS tools to manage complex workflows
  • Demonstrated experience with integrated marketing campaigns, digital channels, and sales enablement
  • Hands-on experience with JIRA, Confluence, or similar project management and collaboration tools
  • Experience conducting market, competitive, and customer research and analysis.
Benefits
  • Medical, Prescription, Vision, and Dental Insurance
  • Life Insurance
  • 401(k) with company match
  • Paid Time Off, Holidays, and Volunteer Hours
  • Company Wellness Program
  • Employee Assistance Program
  • Short and Long Term Disability Insurance
  • Pet Insurance
  • Tuition Assistance Program
  • Employee Recognition Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingbrand marketingEHR project marketingGTM processesmarket analysiscompetitive analysisbuyer needs analysisintegrated marketing campaignsdigital channelssales enablement
Soft Skills
independent operationstrategic thinkingstorytellinginfluencing outcomesanalytical skillscommunication skillscollaborationleadershipproject managementproblem-solving
Certifications
Project Management certifications