Digital Marketing Manager
ConnectWise
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
- Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
- Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
- Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
- Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
- Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
- Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
- Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets.
- Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement.
- Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations.
- Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
- Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.
Requirements
- 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
- Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
- Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
- Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
- Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
- Proficiency in A/B testing methodologies and landing page optimization best practices.
- Ability to translate business objectives into scalable paid search programs.
- Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
- Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
- Experience with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.
Benefits
- Equal Opportunity Employer
- Diverse and inclusive workforce
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search campaignskeyword strategybid managementaudience targetingad copy testingbudget allocationCPLCTRCVRROAS
Soft Skills
analytical skillscommunication skillsorganizational skillscollaborationperformance insightsstrategic thinkingtime managementpresentation skillsproblem-solvingadaptability