Digital Marketing Specialist
ConnectWise
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms.
- Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives.
- Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms.
- Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels.
- Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates.
- Supports A/B testing initiatives across creative, targeting, and landing page experiences.
- Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution.
- Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence.
- Provides performance insights and reporting summaries to support broader digital marketing reviews.
- Stays informed on digital advertising best practices and emerging platform capabilities.
- Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
- Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.
Requirements
- 2 to 4 years of experience in digital marketing or paid media.
- Experience supporting campaign execution across multiple paid channels is preferred.
- B2B marketing experience is a plus.
- Working knowledge of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, and programmatic display platforms.
- Familiarity with Connected TV advertising and display campaign setup is preferred.
- Strong analytical mindset with the ability to interpret performance metrics and identify optimization opportunities.
- Understanding of core paid media metrics such as CTR, CPC, CPL, conversion rate, and return on investment.
- Strong attention to detail with the ability to manage multiple campaigns simultaneously.
- Collaborative mindset and ability to work cross-functionally with marketing, creative, and operations teams.
- Proficiency in Excel or Google Sheets for reporting and budget tracking.
- Experience with Google Analytics or similar analytics platforms is a plus.
Benefits
- Equal Opportunity Employer
- Dedicates to building a diverse and inclusive workforce
- Provides a workplace free from discrimination and harassment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid mediacampaign executionaudience targetingA/B testingperformance metricsoptimizationkeyword uploadsaudience segmentationad creative implementation
Soft Skills
analytical mindsetattention to detailcollaborative mindsetability to manage multiple campaignscross-functional teamwork