Connect For People

Growth Marketing

• Build from scratch and structure the Growth Marketing area for the platform.
• Act as the primary traction engine to scale acquisition of causes, donations and virtual-currency sales on the Vaquinha do Razões (VDR) platform.
• Optimize sales performance for Escola de Histórias (infoproducts).
• Design and structure the acquisition and engagement funnel (top, middle and bottom).
• Define and analyze key metrics such as CAC, LTV, conversion rate, average ticket and customer recurrence.
• Select and configure the Analytics, CRM and marketing automation ecosystem.
• Design and run A/B tests on landing pages, checkouts and communication flows.
• Create automated relationship/engagement journeys via e-mail, WhatsApp and push notifications (growth loops).
• Manage, audit and direct the partner paid-traffic agency and outsourced SEO support.
• Monitor and support the development of the company’s cloud-based proprietary CRM.
• Present ROI and growth metrics monthly directly to the founders.

Growth Marketing Coordinator

Financial Planning and Analysis

• Garantir que a operação financeira da Pontual Estética funcione de forma organizada, segura e previsível
• Manter pagamentos, recebimentos, baixas, conciliações e relatórios rigorosamente atualizados
• Dar total clareza à diretoria sobre a posição financeira da empresa e apoiar o crescimento estratégico do negócio
• Realizar conciliações diárias, confirmar fluxos de PIX, emitir boletos e monitorar cartões corporativos
• Receber, conferir e lançar notas fiscais no ERP; programar pagamentos e acompanhar vencimentos
• Monitorar recebimentos de clientes, realizar baixas no ERP, tratar pendências financeiras
• Atualizar e dar baixa em pedidos no ERP após confirmação de pagamento
• Consolidar relatórios mensais de entradas/saídas e elaborar a projeção de fluxo de caixa

Analista Financeiro – Pleno

Social Media Manager

• Create and schedule posts for social media (Instagram, LinkedIn, etc.)
• Support the organization and execution of the content calendar
• Develop simple, concise copy for publications
• Publish content and monitor basic interactions (comments and messages)
• Assist in content production (posts, videos, clips, etc.)
• Monitor basic performance metrics (reach and engagement)
• Use AI to optimize content and strategies