Growth Marketing Coordinator

Connect For People

Growth Marketing Coordinator responsible for structuring Growth Marketing and driving acquisition of causes and donations for Vaquinha platform. Focused on optimizing performance sales for Escola de Histórias.

Posted 7/16/2026contractRemote • 🇧🇷 BrazilMid-LevelSenior💰 R$9,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing by designing and implementing acquisition funnels, optimizing sales performance, and analyzing key metrics such as CAC and LTV. Proficient in utilizing analytics tools and managing CRM systems to drive engagement and conversion.

Highest-signal resume keywords

Growth MarketingConversion Funnel DesignGoogle AdsAnalytics Tools (GA4)Performance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AcquisitionSales Performance OptimizationA/B TestingData AnalysisCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Conversion Rate OptimizationEmail Marketing AutomationWhatsApp EngagementPush Notifications

Soft Skills

Highly OrganizedHands-On Execution MindsetData-Driven MentalityMaturity to Receive Feedback

Tools & Technologies

CRM PlatformsMarketing Automation ToolsBusiness Intelligence ToolsGoogle Analytics 4Excel

Industry Keywords

Social CausesNGOsE-CommerceFintechCrowdfunding PlatformsInfoproducts

About the role

Key responsibilities & impact

Build from scratch and structure the Growth Marketing area for the platform.
Act as the primary traction engine to scale acquisition of causes, donations and virtual-currency sales on the Vaquinha do Razões (VDR) platform.
Optimize sales performance for Escola de Histórias (infoproducts).
Design and structure the acquisition and engagement funnel (top, middle and bottom).
Define and analyze key metrics such as CAC, LTV, conversion rate, average ticket and customer recurrence.
Select and configure the Analytics, CRM and marketing automation ecosystem.
Design and run A/B tests on landing pages, checkouts and communication flows.
Create automated relationship/engagement journeys via e-mail, WhatsApp and push notifications (growth loops).
Manage, audit and direct the partner paid-traffic agency and outsourced SEO support.
Monitor and support the development of the company’s cloud-based proprietary CRM.
Present ROI and growth metrics monthly directly to the founders.

Requirements

What you’ll need

Practical Experience: 3 to 5 years working directly in Growth, Digital Acquisition or Performance Marketing.
Track Record in Setup: Proven experience designing and implementing acquisition processes and funnels from scratch (not only operating pre-existing flows).
Technical Knowledge: Full command of conversion funnels and Growth metrics.
Advertising Platforms: Knowledge of Google Ads and Meta Ads (essential for auditing and managing the partner agency).
Analytics & Tools: Proficiency with analytics tools (GA4), advanced Sheets/Excel, BI tools and automation/CRM platforms.
Behavioral Profile: Extremely organized for 100% remote work, highly hands-on execution mindset, data-driven mentality and maturity to receive direct feedback.
Differentiators: Familiarity or prior experience with social causes, NGOs or social-impact organizations. Previous experience in marketplaces, e-commerce, fintechs, crowdfunding platforms or infoproducts. Familiarity with using AI tools to increase productivity and support day-to-day data analysis.

Benefits

Comp & perks

Reference salary range: R$ 9,000.00 per month (PJ contractor).
Note: The company is open to review each candidate’s salary expectations based on technical experience, hands-on background and demonstrated seniority.
Contract Type: Service Provider (PJ contractor).
Variable Compensation: Estimated 20% to 50% on top of the fixed amount, tied to performance targets (donation volume, opening new campaigns and beija‑flores revenue).
Work Model: 100% Remote (Home Office).