Identify target audiences and develop segmentation strategies based on attendee personas.
Create and implement audience acquisition campaigns to promote and drive event registration and attendance.
Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement.
Develop the campaign strategy and creation of promotional content across web, email, digital, and social.
Partner with the content team to develop clear value propositions and messaging that effectively communicate the benefits of our events.
Ensure all promotional materials align with brand standards by collaborating with internal creative teams.
Collaborate with Field Marketing, Sales, and Sales Enablement leads to equip internal teams with effective tools and information to drive event registration and attendance.
Develop sales tools, internal communication plans, and strategies to engage and activate sales to drive registration to events.
Lead post-event follow-up strategy and plan in partnership with Marketing Operations, SDR Teams, Campaigns, and Field Marketing.
Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement.
Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement.
Prepare and present reports on campaign outcomes to inform future event strategies and adjustments.
Provide cross-functional support for the broader Events Team portfolio, contributing to the success of various global event initiatives as needed.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
8-10+ years in events marketing, with a strong record in planning and executing impactful global demand generation strategies for first party events (self hosted)
Strong analytical abilities and a data driven mindset to inform strategy.
Proven experience managing cross-functional collaboration and leading teams.
Excellent communication and interpersonal skills to foster partnerships.
Knowledge of Marketo, Tableau and Salesforce is essential.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingaudience acquisitioncampaign strategypromotional content creationdata analysisperformance metrics analysisdemand generation strategiescross-functional collaborationsales tool developmentpost-event follow-up strategy

Soft Skills

analytical abilitiesdata driven mindsetcommunication skillsinterpersonal skillsleadershipcollaborationpartnership buildingorganizational skillsstrategic thinkingpresentation skills