B2B Product Marketing Lead
ClassDojo
Director, Product Marketing – Solutions GTM
Confluent
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $252,000 - $320,000 per year
Job Level
Lead
About the role
- Build a deep understanding of our sales motion by analyzing current processes, identifying key stakeholders, and gathering insights on customer journeys.
- Build GTM plans for prioritized motions, including defining target audiences, messaging, and informing the strategy for content, channels, events, etc.
- Orchestrate GTM activities across the company by coordinating efforts between product, marketing, sales, enablement and sales acceleration teams to ensure a unified and effective approach.
- Enable Sales teams with crisp guidance and playbooks that provide clear instructions, best practices, and resources to effectively sell our products.
- Be the go to person for health of GTM, regularly monitoring performance metrics, identifying areas for improvement, and reporting on progress to leadership.
Requirements
- 10+ years in Product Marketing (enterprise, developer, data, or infrastructure products strongly preferred).
- 3+ years leading PMM teams with a proven ability to coach, develop, and scale high-performing talent.
- Owner mindset with end to end thinking around all aspects of GTM - messaging, content creation, sales enablement, sales plays orchestration, web content, events, etc.
- Orientation around revenue outcomes and not just activities. First principles thinking around what truly matters.
- Track record of supporting sales-led motions in an enterprise software company.
- Good storytelling skills both for the technical practitioner audience as well as the economic buyers and decision makers.
- Strong executive presence and communication skills.
- Demonstrated ability to work cross-functionally with almost daily interlock with multiple teams - Sales, Product, enablement, other teams within marketing.
- Leading through influence at all levels of the organization.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM planningsales enablementcontent creationperformance metricssales plays orchestrationstorytellingcoachingteam leadershipenterprise software
Soft skills
executive presencecommunication skillscross-functional collaborationinfluenceowner mindsetfirst principles thinkinganalytical skillsstakeholder managementorganizational skillscustomer journey analysis
