Conceptra Biosciences

Marketing

• Support development and execution of brand plans, messaging strategies, product positioning, and tactical marketing programs
• Coordinate marketing campaigns for healthcare providers and patients across advertising channels, SEO, CRM, websites, events, and sales channels
• Coordinate cross-functional stakeholders and external agency partners
• Lead project management, including status meetings, timelines, progress tracking, risk identification, and status communication
• Partner with internal teams and external agencies to develop marketing materials and promotional assets
• Manage creative development from briefing through final production
• Review creative executions for accuracy, consistency, approved messaging, and brand guidelines
• Coordinate revisions and stakeholder feedback
• Prepare, submit, and track promotional materials through MLR review systems
• Facilitate review meetings, consolidate feedback, and manage revisions for timely approvals
• Maintain documentation and version control
• Ensure promotional materials comply with regulatory requirements, company policies, and industry standards
• Develop and maintain sales tools, training materials, competitive intelligence resources, and field communications
• Assist with marketing budgets and vendor invoicing
• Support content management and asset organization
• Monitor campaign performance using CRM, digital, sales, and market data
• Develop dashboards and reports with actionable insights and optimization recommendations
• Support healthcare professional marketing initiatives, including sales aids, educational materials, email campaigns, and digital engagement programs
• Support commercial launch planning and execution, including promotional materials, field force support, agency coordination, and launch milestones

Marketing Specialist