Compliance & Risks

Performance Marketing

• Define and own the global Demand Generation vision, strategy, and multi-year roadmap.
• Lead, mentor, and manage the Demand Generation team to ensure high performance.
• Design and oversee the execution of integrated, multi-channel campaigns with a focus on ABM.
• Directly manage the Demand Generation budget and resource allocation to maximize ROI.
• Define the ideal prospect profile and target audience for campaign efforts.
• Own the overall marketing attribution model and reporting infrastructure.
• Establish key performance indicators for Demand Generation and hold the team accountable.

Director of Demand Generation