Community Boost

Content Marketing Manager

• Build and own content strategies that support paid media performance across Meta Ads, paid social, paid search, and Google Ad Grants.
• Develop messaging frameworks, audience insights, and creative briefs that guide high‑performing campaigns.
• Ensure all content aligns with nonprofit goals, brand voice, accessibility standards, and platform best practices.
• Partner with creative teams to concept and refine ad copy, landing pages, scripts, and storytelling assets.
• Identify content gaps and opportunities across the full funnel to improve engagement and conversion.
• Work closely with Paid Media, Creative, and Account Management teams to ensure content supports campaign objectives and performance targets.
• Translate performance data into actionable content recommendations and testing roadmaps.
• Collaborate with clients to understand their mission, audiences, and impact stories, turning them into compelling digital narratives.
• Lead content testing strategies, including messaging, creative angles, CTAs, and landing page variations.
• Monitor campaign performance and provide insights that inform ongoing content refinement.
• Maintain a pulse on platform trends, nonprofit storytelling best practices, and emerging content formats.
• Mentor junior team members and contribute to building content standards, templates, and scalable processes.
• Uphold high editorial quality and ensure consistency across all deliverables.
• Support agency‑wide initiatives to strengthen creative strategy and cross‑team collaboration.

Content Strategy Manager

Performance Marketing

• Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
• Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
• Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
• Build monthly or quarterly reports and present results to internal teams and/or clients.
• Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
• Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.

Paid Social Specialist

Data Scientist

• Build and maintain advanced reporting dashboards that unify performance across paid media, website analytics, CRM data, and creative testing. Analyze campaign performance to identify trends, optimization opportunities, and strategic insights for nonprofit clients.
• Partner with media planners, strategists, and creative teams to ensure data informs audience targeting, messaging, and creative development.
• Develop measurement frameworks, attribution approaches, and testing methodologies tailored to nonprofit goals (donations, lead generation, volunteer sign‑ups, advocacy actions).
• Lead deep‑dive analyses on donor journeys, conversion funnels, and cross‑channel performance to guide strategic recommendations.
• Standardize reporting processes, templates, and data hygiene practices to improve efficiency and accuracy across the agency.
• Present insights to clients in a clear, compelling, and accessible way—translating complex data into meaningful narratives.
• Support forecasting, budgeting, and scenario modeling for paid media and fundraising campaigns.
• Collaborate with internal teams to evaluate new tools, platforms, and data integrations that enhance our analytics capabilities.
• Mentor junior team members and contribute to building a strong, scalable analytics function.

Data Manager

Marketing

• Develop holistic marketing plans that cover the full funnel
• Collaborate with account leadership, channel leads, creative teams and analytics
• Define and track key performance indicators (KPIs) across channels
• Use data and insights to identify opportunities, optimize media mix and budget allocation
• Lead scenario modeling or attribution-thinking
• Manage the governance around integrated campaigns
• Produce regular client-facing and internal reports/insights
• Serve as a strategic advisor to clients
• Stay current with marketing technology and best practices

Integrated Marketing Strategist

Financial Planning and Analysis

• Lead financial strategy for client accounts, ensuring healthy margins, accurate forecasting, and alignment with agency revenue goals.
• Oversee AR and AP processes, ensuring timely invoicing, collections, vendor payments, and financial accuracy across all client engagements.
• Partner with Accounting to reconcile revenue, expenses, and month‑end close activities.
• Collaborate with HR and workforce management tools to analyze labor costs, utilization, capacity, and staffing models.
• Build and maintain financial dashboards, reporting frameworks, and forecasting models that support executive decision‑making.
• Provide financial guidance to SAMs, PLs, department heads, and other leaders on pricing, scopes, burn rates, and profitability.
• Monitor client budgets, pacing, and contract compliance to prevent over‑delivery and protect margins.
• Lead annual budgeting, quarterly reforecasting, QBR financial preparation, and end‑of‑year closing processes in partnership with leadership.
• Develop and refine financial policies, controls, and workflows that support operational excellence.
• Serve as the primary point of contact for financial audits, compliance reviews, and external accounting partners.
• Identify financial risks and opportunities, proactively recommending solutions to improve efficiency and profitability.
• Train internal teams on financial literacy, budget management, and best practices for scope discipline.

Head of Client Finance

• Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)
• Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances
• Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability
• Manage paid search accounts with a focus on conversion metrics and performance outcomes
• Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines
• Develop and present performance reports with narrative-driven insights and strategic recommendations
• Use visualizations and benchmarks to contextualize results for nonprofit stakeholders
• Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed
• Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes
• Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager
• Provide recommendations for improving tracking fidelity and aligning KPIs with client goals
• Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested

Content Strategy Manager

Paid Social Specialist

Data Manager

Integrated Marketing Strategist

Head of Client Finance

Senior Paid Search Specialist