Community Boost

Performance Marketing

• Job Summary: We’re looking for a Media Director to lead and evolve our agency’s media strategy, operating standards, and performance stability across client accounts.
• This role serves as a senior strategic and operational leader ensuring consistent, high-quality planning, execution, optimization, and reporting across Paid Social, Search, Programmatic, CTV, and integrated digital channels.
• This role oversees media planning and buying standards, drives cross-channel innovation, strengthens attribution clarity, reduces performance volatility, and elevates team capability.
• The Media Director partners closely with Client Service, Data & Analytics, Creative, and Operations to create a unified operating model that protects margin, improves retention, and builds long-term client trust.
• Create, Lead and enforce a unified performance media operating model across all digital channels.
• Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps.
• Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence.
• Establish performance accountability systems, including escalation thresholds and cross-account benchmarking.
• Partner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narratives.
• Improve margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilization.
• Mentor and develop Channel Leads and senior specialists into strategic owners.

Performance Marketing Manager