Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs.
Serve as a subject-matter expert on marketing technology, journey design, and compliant best practices.
Lead the planning and roll-out of multi-channel initiatives (email, web, events, social) with clear KPIs.
Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing.
Ensure accuracy, accessibility, and a positive HCP experience.
Monitor results and iterate continuously based on insights and stakeholder feedback.
Convert business objectives into clear functional requirements and workflows for IT and partner teams.
Document repeatable processes and playbooks to scale with limited systems.
Maintain data privacy, consent, and regulatory compliance at local and global levels.
Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT.
Champion simple integrations and 3rd-party tools that extend capabilities (e.g., marketing automation, form/quiz tools, content enablement).

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices.
Hands-on proficiency with an enterprise marketing automation platform and CRM; able to operate effectively with limited integrations.
Fluent in WordPress, analytics and experimentation; advanced Excel skills a plus.
Proven ability to manage and collaborate effectively with external agency partners.
Strong writing, information design, and UX sensibility for professional (HCP) audiences.
Excellent cross-functional communication and project management.

Benefits

Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
Access to company sponsored wellness programs and mental health resources.
Paid leave of absence for qualifying events.
Generous paid parental leave for both birthing and non-birthing parents.
A competitive 401(k) plan with company match that vest immediately.
Financial planning services to help you secure your future.
Corporate discount programs for goods and services.
Generous paid time off.
Flexible work hours.
Flexible work arrangement options to help you balance your personal and professional life may be available.
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Participate in team-building activities, volunteer opportunities, and company-sponsored events.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationjourney designsegmentationtargetingpersonalizationdata privacyregulatory complianceanalyticsExcelUX design

Soft Skills

collaborationcommunicationproject managementwritinginformation designstakeholder feedbackleadershipproblem-solvingadaptabilitystrategic thinking